Senior Customer Journey Manager (w|m|d)

The ADAC is always on the move and there to help - we cover the most diverse areas, such as insurance, travel and medical support, legal advice, digitalization, classical panning aid or air rescue. We're here. They take over the project management in the development of end-to-end campaign strategies along the entire customer journey, which consistently focus on our members and their behavior. In addition, you are responsible for planning and implementing innovative and personalized campaigns through the use of customer insights across different channels (e-mail, push, paid media, etc.). The professional development of the internal team to continuously increase team competence is one of your tasks, as is the responsibility for the coordination and control of participating teams for the operational implementation of the campaign. They work closely with other areas such as sales and customer service as well as departments within the ADAC and external agencies to ensure a smooth campaign run and a consistent customer journey. They are responsible for the development of models and KPIs to monitor the effectiveness of the customer journey measures, to make the success measurable and to identify optimization potentials for future campaigns. By using artificial intelligence, you continuously automate and optimize the processes and workflows within the team and in cooperation with other areas (e.g. targeting, segmenting, personalization and content creation). You take responsibility for the budget and resource allocation of the planned campaigns, including cooperation with external service providers.

You have a degree in marketing, business management, communication or a comparable degree programme. They bring experience in marketing or performance marecting in a comparable position as well as proven experience in campaign management or customer journey management. In addition, you have deeper knowledge of the data-based optimization of campaigns and have experience in using AI-based technologies. They have already gained experience in managing different stakeholders and managing budgets and external agencies/service providers. They have expertise in CRM tools, marketing automation platforms and analytic tools. A strong communication and presentation capability as well as a problem-solving competence completes your profile. In-depth expertise in the management and responsibility of projects is one of your strengths. Challenges see you as an opportunity and understand how to combine innovative solutions with the resources of an established company. They understand themselves as 'Macher (m/w/d)' with a pronounced 'Start up' and 'Hands on' mentality to develop forward-looking solutions with passion and creativity.

Attractive remuneration Hybrid work Flexible working time Occupational pensions & asset-effective benefits Job ticket Economic situation