Manager Content & SEO/GEO (m/f/d)

Description Your role You develop the digital content of our brands and make sure that You are relevant, inspiring and visible - on our own platforms, in search engines and increasingly in AI Search and LLMs. To do this, you identify relevant topics and potentials, develop targeted content and connect storytelling with SEO/GEO and a data-based view of performance. You implement your topics independently, continuously optimize existing content and work closely with internal teams and external partners. Your tasks Together with the team, you are responsible for content on our websites motel-one.com and the-cloud-one.com as well as in the beOne app (Android/iOS) and continuously develop it. You identify relevant topics and translate them into targeted storytelling You actively shape the editorial theme and content planning and control your topics independently from the idea to the publication. You're puggling and optimizing content and landing pages in our CMS Typo3 and ensuring consistent, brand-friendly implementation. You perform well-founded topics, keyword and competition analyses and derive relevant content potentials for SEO and GEO (Generative Engine Optimization). You're opting for content for classic search engines and generative search and AI systems and working to continuously increase the organic visibility and citability of our brands in search engines and LLMs. You analyze the performance of our content and organic visibility, perform concrete optimization measures and prepare results in meaningful reporting and presentations. You control external service providers and agencies for your topics and work closely with relevant internal interfaces.

Qualifications That's what you bring You have completed your studies, ideally in the field of marketing, communication, media, business management, etc., and bring first relevant professional experience in content marketing, SEO/GEO, online marketing, or editorial. You have practical experience with CMS (e.g. Typo3) as well as web analysis and SEO tools such as Google Analytics or Google Search Console. You understand search intentions, content structures and the basics of organic visibility. Ideally, you already have experience with GEO, AI Search or the optimization of content for LLMs. You have a strong sense of relevant topics, target groups and brand communication and combine creative content with a data-based view of its performance. You work structured, independent and solution-oriented You have very good knowledge of German and English in word and writing.

Additional information We offer you With us you can develop professionally and personally, because we rely on personality. You can expect a variety of training opportunities at our One University as well as exciting career prospects in a growing international company. We have also been awarded several times as an employer. In 2026, we are among the top 1% of employers in Germany with the Leading Employer Award. A responsible position with a lot of design space Flat hierarchies and a collegial, creative working environment Flexible working hours and mobile work Various training and development possibilities Freshly prepared lunch in our on-site restaurant with sun terrace Job bike or job ticket for public transport An additional success-dependent Incentivation Attractive employee rates in all Motel One and The Cloud One Hotels Many other Benefits