1&1 | Germany | 56xxx, 76xxx Karlsruhe, Montabaur | Permanent position | Full time / Home office | Published since: 10.07.2026 on stepstone.de
Performance Marketing Analyst (m/f/d)
1&1 is one of the leading telecommunications providers in Germany with over 3,100 employees and nearly 16 million customer contracts. With pioneering spirit, unusual ideas and creative teams, we have won a leading market position in mobile and broadband connections. By combining the over 67,000 km long 1&1 fiber optic network and regional networks, we create Germany's most extensive fiber optic network. We also build the most modern 5G network in Europe, based on the new Open-RAN technology. With open interfaces and 5G functions in a powerful cloud infrastructure. Continue the 1&1 success story and develop strong sales campaigns. Be part of 1&1. .
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Your tasks • Your profile • What we offer
Analysis and evaluation of the performance of products, sales channels and marketing measures to derive data-based action recommendations. Development and implementation of concrete measures to control and optimise business, marketing and campaign performance. Use of modern AI and advanced analytics methods to identify potentials, patterns and relevant drivers in customer and market behaviour. Analysis and optimization of the performance of relevant traffic channels (SEA, SEO, GEO, Social, TV, etc.) along the funnel to the conclusion and/or call taking into account the budget used and relevant influencing factors (e.g. price, competition, seasonality, holidays). Analysis and evaluation of online marketing activities including efficiency, performance and value assessments. Creating sound analyses, reports and management dashboards to support strategic and operational decisions. Close cooperation with product management, controlling as well as other departments as an analytical interface within the organization. Preparation and presentation of decision-relevant insights and recommendations for top management.
Successfully completed studies in the field of economics, data analytics, statistics, economic informatics or a comparable qualification. Strong analytical skills and experience in deriving action recommendations that can be implemented from complex data structures. Practical experience in digital analytics and AI environments, especially in the areas of online marketing analysis, campaign tracking and performance management. Safe handling of modern analysis and BI tools as well as ideally experience with AI-based analysis methods. Understanding business relationships and data-driven control models. High communication and presentation strength, especially in the address-oriented preparation of complex issues for product management and top management. Structured, self-responsive and solution-oriented working methods as well as pronounced team capacity.
- Attractive salary
- Strong community of team players
- Working hours of confidence with flexible classification and the possibility of working up to 40% mobile
- Numerous training options on- and offline
- Discounts on 1&1 products and for various leisure activities
- In-house restaurant
- Free drinks and fresh fruit
- Jobrad grant
Location
 | 1&1 | |
| Karlsruhe, Montabaur | ||
| Germany |
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