Working student:in CRM (m/f/d)

HAKA Kunz GmbH is a digital brand company with over 80 years of experience in high-performance products for household, laundry and personal care – made in Germany. We redesign access to cleanliness: Online first, networked and scalable. We connect strong brands, effective products and community to an integrated sales model.

Our goal: to be where our customers are: inside – and make their lives easier.

You love the combination of creative work and data-based decisions? Do you want to understand how successful marketing measures arise from numbers and how to enthuse customers with the right messages? Then you're right with us. In cooperation with our CRM managers, you develop campaigns, analyze results and introduce your own ideas. You can develop professionally and personally and make a real contribution to the customer engagement at HAKA.

These are your tasks

Support in the planning, design and implementation of email marketing campaigns Analysis and KPI evaluation of customer and campaign data and derivation of action recommendations Write texts for newsletters, automated customer lines and other CRM measures Support in the design and design of e-mail newsletters Conducting A/B tests and their evaluations to optimize our CRM measures Observing CRM, e-commerce and marketing trends Working with exciting projects around customer retention, personalization and marketing automation

Studies in the field of online marketing, BWL, communication, media sciences or a comparable discipline (ideally in the Master) Interest in CRM, email marketing and customer experience Affinity for figures and analytical thinking First experiences with CRM, marketing or analysis tools are of advantage, but no need Fun on writing and a good sense of targeted communication Creativity and an eye for the design, content and needs of our customers: Data-driven, structured, careful and self-responsible operation Curiosity, willingness to learn and desire to introduce your own ideas Excellent German knowledge, text security and good communication skills

A dedicated, motivated team with start-up set and short decision-making An exciting and varied task with plenty of design space and the opportunity to introduce your own ideas Direct cooperation with our CRM managers and insights into all facets of customer relationship management Exciting insights into professional practice in a versatile and forward-looking company Valuable experiences and development opportunities for your further career path Flexible working hours that can be easily agreed with your studies Hybrid work with about two days per week at our site in Waldenbuch