Marketing Automation Manager (m/w/d) for Bancassurance

For more than 200 years the insurance chamber of Bavaria has been standing for this. Design the future of banking sales – with data-driven marketing that is thrilling!

Marketing Automation Manager (d/w/m) for Bancassurance Munich, Bavaria, Germany

They actively shape and optimize the marketing automation strategy for banking distribution and bundle the internal expertise. In doing so, the customer responses of the insurance chamber with multi-channel and hyperpersonalized playouts in the marketing automation system of the partner banks lead to success, taking into account the specific circumstances, especially the savings banks systems. They accompany the process from idea finding to requirement design to implementation and continuously optimize our approach portfolio based on defined goals (KPIs). In close cooperation with the analytics, marketing and sales team, you develop data-driven speeches for conversion optimizations with the help of existing customer insights. They run and organize an interdisciplinary team of marketing, data analytics, sales and sales technology and take over the chair of the internal working group Sparkassen-Performance-Dialog. They maintain close relationships with internal and external stakeholders, including various savings banks and insurance associations, and present convincing concepts. They support multipliers in the fields of expertise and sales channels in terms of requirements and ensure knowledge transfer, in particular through cooperation with pre-studies, projects and practice testing.

Complete studies in business management, business informatics, e-commerce or comparable training. Multiannual experience in a similar position, for example in customer experience management, in business consulting or in data-driven marketing. Experience in marketing automation, ideally in the banking and savings banks environment. Strong analytical skills to interpret results and derive recommendations from them. Strategic thinking and negotiation skills, also for the further development of digital business areas. Communication strength, initiative and the talent to convey ideas both internally and externally. Innovation joy and the willingness to explore new technologies and approaches such as the use of AI in marketing campaigns.

Future-proof workplaces and a valuable working environment. chance of early responsibilities and/or professional specialization/further training. Flexible environment: e.g. 38h week, variable working time & mobile work. Body & soul: award-winning canteen, own gym, many sports and leisure activities. Social & Sustainable: Cultural foundation, sponsoring of DAV and fire brigades, own honey, e-bikes etc. Diversity Welcome Culture: Success Factor Diversity! !