Growth Marketing Manager B2B SaaS - DACH (m/f/d)

We are looking for a strategic and operationally strong personality as a growth marketing manager (m/w/d) for the DACH region, which contributes both to the acquisition of new customers and to the expansion of existing customer relationships. This role is aimed at B2B marketing professionals with a well-founded experience in German-speaking countries and a proven success in the management of Account-Based Marketing (ABM) campaigns to generate leads, pipeline and sales. As Growth Marketing Manager (m/w/d), you are responsible for planning and implementing integrated multi-channel marketing campaigns – with a special focus on upselling and cross-selling potentials. You work closely with our DACH sales team to optimally match target groups, priorities and messages and reach the appropriate accounts at the right time. Planning and implementation of integrated marketing campaigns for new customer acquisition and business expansion (Upsell/Cross-Sell) in the DACH region Development and implementation of Account-Based Marketing (ABM) programs in close cooperation with sales Creation of localized campaign strategies and messaging tailored to target groups, industries and purchasing behaviour in the DACH region Responsibility for the entire campaign process: briefing, asset coordination, time planning, implementation and reporting Use of tools such as 6sense, Salesforce and marketing automation platforms for target audience addressing, campaign orchestration and success analysis Close coordination with teams for content, paid media, events and digital marketing for cross-channel implementation Measuring campaign success using relevant KPIs such as engagement, leads, pipeline contribution and sales As a Sparring Partner: Acting for Sales, Supplying Insights and Provide Supporting Materials

3–5 years of experience in B2B marketing, ideally in campaign planning and ABM Very good market knowledge in the DACH region and experience in target group specific address Successful implementation of Demand Generation campaigns for new customer acquisition and business expansion Experience in sales-related cooperation with focus on pipeline and sales targets Embossed project management skills and communication strength German as a native language or safe to negotiate and very good English skills Safe in handling tools like 6sense, Salesforce, HubSpot, as well as project management tools like Asana or Monday.com Experience in the SaaS environment, Business Process Management or Enterprise software Knowledge of the adaptation of global campaign strategies for the DACH market Understanding B2B-Buying Journeys and Persona-specific engagement tactics

Demanding and varied tasks in a central position of growth marketing Support for personal development through training and mentoring Attractive social benefits such as direct insurance and asset-effective benefits Bike leasing possibility and access to the Corporate Benefits Platform Flexible working hours, flat hierarchies, and a hybrid working model A highly motivated work environment and teamwork with high knowledge transfer Modern, powerful work environment and work equipment Free drinks, coffee and a private attractive office building with gym and football field Regular personal training in the in-house gym