ZEISS | Germany | 07xxx Jena (bei Erfurt) | Permanent position | Full time | Published since: 21.10.2026 on stepstone.de
Head of Marketing Microoptics (m/f/d)
Trust something new, grow beyond itself and redefine the boundaries of the feasible. That is exactly what our employees can and should live daily. To make a sign with our innovations and to enable great. Because there are a lot of fascinating people behind every successful company. In an open and modern environment with numerous development and further training opportunities, ZEISS employees work in a culture characterised by expert knowledge and team spirit. All this is supported by the special ownership structure and the long-term goal of the Carl-Zeiss Foundation: to advance science and society together. Today dare. Inspire tomorrow. Diversity is part of ZEISS. We look forward to your application regardless of gender, nationality, ethnic and social origin, religion, world view, disability, age as well as sexual orientation and identity. Apply in less than 10 minutes. .
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Your tasks • Your profile • What we offer
ZEISS Microoptics belongs to the strategic business unit Photonics & Optics and specializes in the development, production and replication of micro-optical components. These include elements for laser beam shaping or special diffraction gratings. Our innovative solutions are used in established industries as well as in challenging research and industrial projects and make a decisive contribution there.
Your role
As Head of Marketing Micrroptics you combine vision with design power, technical understanding with convincing communication and international perspectives with concrete action. Your specific tasks include:
Definition and implementation of the comprehensive marketing strategy for ZEISS Microoptics
Translation of business priorities in brand, communication and content strategies
Analysis of market, competition and technology trends and ensuring consistent market positioning and associated communication
Planning and implementation of integrated marketing activities (campaigns, content, digital channels, PR)
Conception and implementation of trade fairs, conferences and customer events
Leadership and further development of the marketing organization
Close cooperation with Business Development, Sales, R&D and external partners
Support for market development through targeted marketing measures
Management of the marketing budget and ensuring efficient use of funds
Complete university degree with focus on marketing, communication, business management, media sciences or in a comparable degree course
Multiannual experience in B2B marketing in an international, technology-driven environment, ideally with Asia reference
Including experience in the development and implementation of marketing strategies
Knowledge of brand positioning, campaign development, content strategy and digital marketing
Safe handling of digital marketing tools as well as basic understanding for analytics and CRM
Impressive ability to translate complex technologies into clear, market-oriented messages
Detectionally strong disciplinary leadership skills as well as strong stakeholder management skills in the international environment
Structured, hands-on shaped operation combined with high result orientation
Strong communication and presentation skills in German and English (in word and writing) for stakeholder management
Together with a dedicated team and strong partners, you create visibility, strengthen relationships and open up new paths for sustainable growth. If you are excited about future-oriented technologies, like to give orientation and have the pleasure of making effect, we look forward to meeting you. .
Location
 | ZEISS | |
| 07745 Jena (bei Erfurt) | ||
| Germany |
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