Target group manager in media marketing at a bank (m/f/d)

Become part of our #TeamMBS Together with over 1,400 colleagues, we shape the future and a common success story. As the largest area savings bank in Germany and Hausbank No. 1, we accompany over 750,000 customers in all phases of life. True to our motto “People for People” we take responsibility – for our customers, our region and our growing team.

These are your tasks Mediale Customer Address: You take over the planning, implementation and controlling of the distribution communication for the media channels, e.g. e-mail, Internet, App, SB devices and social media. Control & Controlling: As part of the (digital) target achievement, you monitor channels (e.g. SEO, SEA, Web-Analytics, Tracking) and optimize their performance in compliance with legal framework conditions. Market analysis: You observe the banking environment and identify trends and opportunities for new sales and marketing measures at an early stage - for example in the context of target group behavior, motivations, channel usage, technologies, etc. Interface: In cooperation with our product managers, departments, as well as agencies and service providers, you maintain the content development of the MBS website and the intranet of the department.

We wish Educational path: You have completed vocational training as a bank clerk / bank clerk or a degree in the field of BWL, faculty psychology, marketing or communication sciences. Professional experience: You have at least 3 years of professional experience in the planning and implementation of sales and advertising measures as well as sales customer approach with a focus on digital media. Medialer Focus: You have an extremely high affinity for digital media and have basic knowledge about data structures and their use. Soft-Skills: You bring strong analytical, organizational and conceptual skills - combined with strong communication skills. Language skills: You have German skills at native language level (C2 level).

You can expect from us An annual salary between 55,000 – 76,000 euros (TVöD-S, max. 9c) including special payments, tailored to your relevant professional experience and qualification 39 working hours per week, flexible working hours The possibility of working up to 40% hybrid after incorporation 32 days holiday, additionally free of work on 24th and 31st December as well as special holidays for special occasions An onboarding tailored to you, incl. Many other benefits on our career side

Do we fit together? Then we look forward to meeting you soon. Please apply exclusively via the job application form on the MBS career page. We know that the diversity of our employees makes us what we are today. Therefore, our job advertisements are always aimed at people of all sexes and are evaluated independently of age, origin, sexual orientation, disability, religion or belief.

Reference number: 132.2608