(Senior) Marketing Manager Social Media & Sponsoring (m/w/d)

Оccupation: Merchant - office management

Type of contract: Full time, befrsitet 31.03.2027 Entrance: from the next date Top #Skills: #Brandmanagement #Social Media Campaigns #Sponsoring

Flex and Connect - Work where it is most productive. Our flexible working model offers you the freedom to make your work place and your working hours flexible. The presence in our nationwide o2 Telefónica locations plays an important role: It promotes direct exchange, strengthens our corporate culture and contributes to building strong networks. The team spirit remains a decisive success factor in a flexible working world. Further details on our hybrid work model are discussed in the application process.

Who we are We are o2 Telefónica - with our mobile brands we connect millions of people and offer our customers mobile freedom in the digital world. In addition, as a leading telecommunications provider, we are shaping digitalization in Germany. Our around 7,850 employees in this country are driving the transformation every day - even in our own company. o2 Telefónica is one of the top employers in Germany and is part of the global telecommunications company Telefónica S.A. with more than 104,000 dedicated employees worldwide.

Become part of our unique team and let us move together!

As a (Senior) Marketing Manager (m/w/d) in the Team Brand Media, Social Media & Sponsoring, you actively shape the o2 brand experience in digital and physical spaces. The focus of your role is on the strategic, conceptual and operational support of our sponsoring activities and the further development of our social media communication. In close cooperation with our agencies, you will develop innovative Brand Experience concepts and ensure that our actions are implemented effectively through excellent project management – always with a view to reach, relevance and reputation.

What awaits you

• Brandmanagement: You develop our brand experience strategy based on the o2 brand positioning and develop innovative live and digital activations that work sustainably

• Social Media Campaigns: You develop cross-channel social media campaigns for branding and implement them effectively

• Sponsoring: The independent planning, control and optimization of our sponsoring activities in the music and sports sector - from idea to implementation - is in your area of responsibility

• Innovation: You identify new trends in Sponsoring & Social Media, evaluate these KPI-based and drive innovations forward continuously

• Reporting: You are responsible for the measurement of success, such as testing, tracking and market research, resulting in concrete recommendations for action on strategy optimization

• Budgeting: The independent planning and control of the budgets for sponsoring and activation measures is your responsibility

• Stakeholder Management: You are proactively coordinating internal interfaces with CRM, Sales, PR, Customer Marketing and external partners such as agencies, service providers, and media

• Teamwork: You support cross-departmental projects in the Brand & Marketing Communications Team and actively contribute to the further development

What you bring

• You have completed your studies in #Economics, #Media or #Communication Sciences - alternative to #Sociology or #Psychology - ideally focusing on #sponsoring or #Social Media Marketing
• Long-standing professional experience in #sponsoring and #Social Media or #Markenkommunikation you bring - preferably on the company side or in an agency
• You have a strong sense of #brand appearances, #trends and #target group approach to #social media platforms - and you set this up
• You are a real #project expert: structured, reliable and solution-oriented - even in complex projects, you could successfully demonstrate this in previous positions for several years.
• You like to work in the #Team, are #communicative and can deal with different #stakeholders, especially you are routined in collaboration with #Agenturen and their control
• You speak fluent #German and #English and move safely on digital platforms and tools

  Joblocations:

90449 Nuremberg, Mittelfranken, BAYERN, GERMANY

40474 Düsseldorf, NORDRHEIN_WESTFALEN, GERMANY

80992 Munich, BAYERN, GERMANY

22297 Hamburg, HAMBURG, GERMANY

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