EDEKA ZENTRALE Stiftung & Co. KG | Germany | 22xxx, 21xxx, 20xxx Hamburg | Student job | Part time - flexible | Published since: 02.09.2026 on stepstone.de
CRM student trainee with a focus on PAYBACK (m/f/d)
The coordination of the EDEKA strategy takes place at the Hamburg EDEKA headquarters. It controls the national goods business as well as the successful campaign “We Love Food” and gives a wide range of impulses to achieve cross-linked goals. With the subsidiary net brand discount, it also sets successful accents in the discount business. EDEKA generated sales of 77.3 billion in 2025 with around 10,900 markets and around 417,500 employees. Euro. With around 20,900 trainees, EDEKA is one of the leading trainers in Germany.
Start your career at the EDEKA ZENTRALE Stiftung & Co. KG in Hamburg as a working student:in the area CRM with focus PAYBACK! Support our team in the planning, implementation and evaluation of CRM campaigns in the PAYBACK environment and help to inspire our customers with relevant and targeted offers. Use the opportunity to gain valuable practical experience in data-driven marketing and customer retention management. .
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Your tasks • Your profile • What we offer
You support the planning, implementation and quality assurance of CRM campaigns in the PAYBACK environment and accompany various steps along the campaign process. You're puggling and coordinating campaign-relevant content and communication measures for PAYBACK channels as well as other touchpoints. You analyze campaign results, evaluate relevant KPIs and prepare the results for internal stakeholders in a comprehensible manner. You work closely with internal departments and external partners such as PAYBACK and support the continuous development of our CRM measures. You support day-to-day operations by creating briefings for campaign components or applying coupons.
You are a student:in the advanced bachelor's or master's degree in Business Administration, Communication Sciences, or a comparable degree course focusing on marketing You want customer-centric communication and work around leading customer loyalty programs You work structured and have a high degree of self-organization and self-motivation Ideally, you bring first practice experiences in marketing or comparable business areas with You have very good MS Office knowledge and have an affinity for technical topics and IT systems
An exciting insight into a very successful trading company based in Hamburg, City Nord. We offer you challenging and varied tasks as well as free spaces for your own ideas. You have the opportunity to participate in various workshops and network you sustainably. Flexible working hours and an attractive remuneration are of course for us; Final work (Bachelor/Master) can be written in consultation with the company. There is a wide range of drinks and foods available in our canteen and in our in-house café at attractive prices. .
Location
 | EDEKA ZENTRALE Stiftung & Co. KG | |
| New-York-Ring 6, 22297 Hamburg | ||
| Germany |
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