Marketing Manager mit Fokus Marketing Analytics & Performance (m/f/d)

Wait for you: Data-based analysis and reporting: You take over the analysis and evaluation of marketing data, identify trends and guide concrete action recommendations to optimize our marketing strategies Target group selection: You develop target group-specific strategies and ensure that our marketing and sales measures are tailor-made and relevant to the needs of our customers. Performance measurement: You measure and evaluate the success criteria of our marketing campaigns, e.g. by KPI tracking and A/B testing to continuously increase the effectiveness. Customer-centric campaigns: You support the design of marketing campaigns with a clear focus on the needs and expectations of our customers and ensure an optimal customer journey. Cross-functional cooperation: You work closely with other teams such as e-commerce, CX, data analytics and product and sales management to ensure that our marketing is always data-driven and fully optimized.

That's what you bring: Qualification: You have a Bachelor degree in Marketing, Communication, Data Analytics, Banking/Business Administration or a comparable qualification Experience background: You have professional experience in digital marketing, performance marketing and/or marketing analytics – ideally in the financial sector Practical expertise: You can handle analysis, reporting and BI tools (e.g. Google Analytics, Power-BI, Tableau) and create interactive dashboards Customer centering: A high understanding of the needs and wishes of the customers as well as routined solution development are your own understanding. Collaboration capability and communication: You like to work agile and cross-functional with different teams, promote exchange and communicate clearly, respectfully and solution-oriented. Working method: You work independently, structured, strong communication and are a real team player with design wills

Mobile work: clearly and additionally you get an iPad - also for private use Flexible working time: How to support your work-life balance Sinn & Security: Working with a future-proof employer with social relevance Individual career promotion such as mentoring, guidance programs, student funding etc. Annual additional performance-oriented remuneration for your personal success A place in a dedicated, family and helpful team Individual onboarding: We take time for your entry and support you For a green future: We want to be a sustainable employer, help us in exciting projects The place to be: Excellent employer Team events: outings, summer festivals, annual kick-off events and others - because only together we are strong! Modern workplace in a new office building (publicly easy to reach, walking to the railway station) Above average 32 days holiday per year (as well as 24.12. and 31.12. ‘free’ What else? Occupational retirement, JobRad, Betriebssport, Firmenfitness EGYM Wellpass, grant to the Deutschlandticket, iPad also for private use, asset-effective services etc. .