Head of Department Demand & Campaign Management (m/f/d)

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About the company

For our customers, an international industrial company, we are looking for a Head of Department Demand & Campaign Management

Establishment and management of a marketing unit with 7-10 employees Development and control of a customer-journey architecture along the entire marketing and sales channel Conception, implementation and optimization of international fire, demand and lead generation campaigns Responsibility for marketing automation processes Development of target-group and segment-specific content concepts Responsibility for lead generation and qualification up to distribution Definition and optimization of lead management and transfer processes in cooperation with sales Control of international rollouts and cooperation with regional marketing organisations Analysis of relevant Funnel key figures and continuous optimization of campaign performance Building uniform processes, standards and governance structures

Successful degree in marketing, communication, business management Professional experience in demand generation, campaign management in the B2B sector Experience with Marketing Automation as well as data-driven campaign approaches Detectable successes in the design and implementation of complex marketing campaigns / First management responsibility or project management experience Understanding Lead Management, CRM Processes and Cooperation between Marketing and Sales Experience in international companies or matrix organisations Knowledge in the environment of products requiring declaration or technical solutions desirable Structured and pragmatic mode of operation with high reaction orientation Embossed communication and stakeholder management skills Ready for occasional international missions Very good knowledge of German and English

Single home office possible A responsible task and design space to build and move something Possibility to introduce innovative impulses into an agile team Individual further development possibilities Flexible working hours 30 days vacation, employee benefits etc. Content information

Depending on the qualification and experience between €80,000 and €100,000