Growth Marketing Performance Manager (Germany)

We are looking for a:n Performance Marketer:in (Mid-Level), which builds and scales a diverse channel mix for the German market. You build new online channels from scratch – for example Native Ads, Reddit Ads and LinkedIn Ads. In addition, you tax direct placements at publishers who reach our target group. And you drive the conversion rate optimization of our paid landing pages forward – so that traffic also leads. The role is ideal for someone who likes to build things that are not yet. You are analytic, structured and grabbing yourself – and you have the commercial sense of what bets are worth. What you can do at iwoca: New online channels New paid channels such as Native Ads (e.g. Outbrain, Taboola), Reddit Ads and LinkedIn Ads explore, test and establish. Set up every channel from scratch – KPIs, measurement infrastructure, budget – and the performance end-to-end. Aggressive experimentation, honestly measure: what proves is scaled. What does not work is stopped. As a project manager for every new channel launch, from the first idea to the long-term rollout, in close coordination with design, compliance and copywriting. Direct placements Building on a direct placement network: Identify, address and win publishers as partners that reach German SME decision-makers. Completely responsible for commercial relations: negotiation, implementation and performance. Conversion rate optimization Responsive the conversion journey on our paid landing pages and drive a testing roadmap that turns traffic into leads. Untiringly test: If a variant does not win, learn and continue – ideas never lack. Use tools such as Google Analytics, heat mapping tools and A/B testing platforms to support hypotheses and validate results. Work closely with design and copywriting to bring fast data-driven page iterations live. Processes and optimization Build slender, scalable processes so that the performance of the established channels remains high – without everything depending on manual effort. Actively integrate AI tools into your workflows to work faster and smarter – from idea discovery to implementation. Keeping efficiency and care in balance: We automate where it makes sense – but we never leave critical thinking away. You are questioning outputs, validating results and agreeing to the quality of what goes live.

Basic: Shows curiosity in handling AI tools and interest in learning them further. You already use AI safely in practice to solve problems, work more efficiently and improve the quality of your work. Here you will show a good sense of when the use is reasonable and can justify your choices in a comprehensible way. You already use it routined in everyday work – to solve problems, increase productivity and improve quality. You know when your mission is reasonable and can justify your choices. 3–5 years of practical performance marketing experience beyond Paid Search and Paid Social, with demonstrable setup and scaling of at least one channel from an early stage (e.g. Native Ads, LinkedIn Ads, Reddit Ads, Direct placements, Programmatic or Affiliate). Strong analytical skills – you can translate campaign data into clear decisions and recommendations for action. Experience in design and performance of A/B tests, with solid understanding of test design and statistical significance. Builder Mindset: It motivates you to build channels and measurement frameworks where there is little or nothing. Flowing German (preparation – indispensable for the DE market, publisher relations and creative work). Flowing English (company language). Experience in Fintech, Lending or another regulated industry. Confidence with offline distribution models. Experience in cooperation with or controlling external media partners and publishers. Willingness to work at least 25% of working hours in the office

We expect to pay between €45,000 and €65,000 for this place. However, it is important to us to pay you fair, so in your application you must give your salary ideas. We regularly compare salaries with market rates and carry out additional quarterly performance and salary reviews. Culture At iwoca wins the best idea. Our culture is based on independent thinking, the question of assumptions and fact-based decisions. We attach great importance to learning and further development and give you the freedom to develop yourself in the direction where you are most effective. We are a technology company and believe in the potential of AI to let us work faster and better. We create the conditions for everyone in the team to have access to the best models at any time – and that these models can work with our data. At the same time, we help you learn how to use new tools and develop them. The offices We have a lot of effort to make iwoca a great job: Offices in Berlin, Frankfurt, London and Leeds with plenty of snacks and drinks Events and clubs: from running groups and pastels to monthly ping pong and billiard tournaments The Benefits A smart, motivated and international team (we represent over 35 different nationalities) with an involuntary growth mindset 26 days per year, plus a free day on your birthday, the possibility to buy or sell up to five days of holiday, as well as unlimited (unpaid) vacation A 1-month fully paid Sabbatical after 4 years at iwoca Direct access to the support of certified psychologists with our partner OpenUp for team members who need emotional or mental support Grant to the gym membership: €25 for Fit711 or the Urban Sports Club 30 € Grant for the Deutschlandticket Occupational pensions via Canada Life Top locations: In Frankfurt right in downtown, in Berlin right in Prenzlauer Berg A paid day for volunteer work where you can support a non-profit organization of your choice Fully equipped refrigerators in our offices with everything the heart desires: from healthy snacks to nerve food for the whole day “Summer Houses” in the south of Europe and “Winter Houses” in the Alps – so far it went to France, Italy, Spain and even further away Corporate Benefits Discounts And so that learning never stops, we offer: A personal budget for learning and further education for all A budget for German/English lessons Lectures with internal and external speakers for the entire company Access to learning platforms such as Treehouse