Teamlead Loyalty Program (m/f/d)

Your mission: We are looking for you as a motivated, strategically thinking Loyalty Program Manager that drives the vision, strategy and roadmap of our P&C loyalty program. You shape, implement and control the program to increase the binding, commitment and lifetime value of our customers. You are the link between customers, stakeholders, data and technology teams, ensuring that corporate goals and customer expectations remain in line. Program and redesign: You guide the redesign and positioning of the loyalty program and make it a real customer experience. Define key elements such as offers, benefits, mechanisms, digital strategy, branding and communication. Develop business case, financial model and key figures that match the corporate strategy. Development of the digital program: You advance the conception, design and introduction of the new fidelity app and define core functions, customer journeys and binding mechanisms. In addition, you work closely with product teams to seamlessly harmonize online and in-store experiences and take over the role of the app responsible for customer retention. Analytics and customer insights: Define the data and analysis grid, use insights for personalization, loyalty mechanisms and measurable economic effects. Use feedback, behavioral data and market trends to further develop the program beyond discounts into an experience and brand binding goal. Leadership and Program Management: You run and motivate a cross-functional team that reaches the program KPIs and ensures clear responsibilities across all channels. You are the internal ambassador for loyalty, promoting coordination and engagement in the company. You integrierst loyalty in retail media initiatives and work with brand partners to develop offers that maximize customer benefits and monetization. You coordinate with CRM, product, digital, retail and data to create an integrated loyalty experience across all channels.

Your educational path: You have a degree in marketing, business or a related area and brings 5–8 years of experience in strategic management of loyalty programs or customer loyalty, ideally in the fashion or retail sector. Your strengths: You have proven success in implementing a Loyalty program, including designing strategic planning, technical implementation and operational scaling. You are also experienced in defining and implementing app strategies and roadmaps. You have pronounced analytical and commercial skills. You are sure to work out business cases and ROI models. You are glowing in stakeholder management and can manage projects across multi-functional teams. Your profile: You know app ecosystems, digital trends and strategies for customer retention, are customer-oriented and knowledge-driven, think strategically and master creative problem solutions. You are agile and conversion-oriented, find a good balance between innovation and operational excellence, have strong communication skills and can influence all levels. In addition, you speak fluent German and English.

Onboarding: You will get a comprehensive integration with us and get the support you need. Flexible work: The mix of home office and office helps you to perfectly match your profession and private life. Career planning: Use our diverse seminar offer to develop yourself personally and professionally. With our individual career planning that is precisely tailored to your strengths and goals, we will keep you posted. Benefits: Enjoy 25% Family & Friends discount in our group stores in Germany. Get access to various health services, exclusive discounts and attractive employee benefits from our partner companies. .