OTTO Advertising Practicum | Sales Marketing (B2B) (m/f/d)

OTTO is one of the most successful e-commerce companies in Europe. With more than 18 million articles and more than 34,000 brands, otto.de is now one of the leading German online shopping platforms. As a marketplace, we are constantly opening up for other brands and partners and thus continue to grow. Relax? Not our thing! Not yours either? Then come to board and shape the future of e-commerce with us.

Diversity belongs to us, like the Elbe to Hamburg: We stand for openness, respect and tolerance, without If and But. Let's put the sails together – regardless of where you come from, who you love or what you believe in. Because you're unique and that's what we're looking for.

With us you can bring ideas and advance projects, engage in networks for your heart topic and actively shape our corporate culture. Trying things, thinking new, being innovative, growing beyond themselves – this is our mindset. Let's reach something big together. Whether you work on campus or at home. OTTO Advertising is one of the three strategic pillars of the new business model of the platform OTTO. Advertising marketing is of strategic importance for corporate success. Our customers are advertisers and media agencies as well as retail agencies. Search, Social, now Retail Media is one of the most important marketing trends in the world. We offer advertisers and agencies full-funnel solutions and use our first party data and insights to reach target groups at the right time, in the right place and with the right message. We offer advertising products on- and off-site in the managed and self service to best support advertisers in achieving their goals. Our tasks are diverse: we jointly develop the sales & marketing strategy for the OTTO Advertising Portfolio, are responsible for positioning as marketers in the German-speaking advertising market and have an eye on the sales KPIs and not least our B2B customer groups. Many speak of “Homeoffice” – we of “hybrid or mobile work”: You can work remotely up to 50% of your monthly working hours. Our teams, together with their leadership, decide how to balance out local time and mobile work.

You support the further development of our target group-specific sales documents for the sales area. You create graphics and PowerPoint presentations for internal and external purposes. You support the development, planning and implementation of sales measures for our business partners (e.g. sales, mailing). You take analyses and reporting for the sales measures. You are researching current developments in relevant economic sectors and are investigating them in the sales documents. You take projects on your own and drive them forward. You are not sure if the internship fits you? – We are happy to contact Sonja Heidenreich from the team.

Must-have: You are a registered student*in from 4. Semester or reside in your Gap Year between Bachelor and Master. You can support us for 6 months from May 2026. You are creative, have a good eye for design and can independently create graphics, ideally with Adobe Photoshop. You have very good knowledge in handling MS Office, especially PowerPoint and Excel. You are open to employing you more with AI tools and using them for your work. Your language level: German C2 (nourishing native language) and English C1 (specialized language use). Nice-to-have: You have already gained first experience in a company, ideally knowledge in the areas of e-commerce, marketing, advertising or sales. You have a hand for numbers and can judge the success of your actions. You can easily compile complex content in a comprehensible manner and use them in a targeted manner. You can also be available for longer than 6 months? We have the opportunity to complete the internship for 9 months, as required and in consultation with the team. Please contact us!

Professional & personal development Further training courses such as OTTO Academy, Digital Learning Platforms (including Master Plan), Mentoring, Hospitations, Open Feedback Culture, Vocational Orientation Formats, Collaboration in Final Works, Fixed Personnel and Direct Persons in HR Culture and cooperation Students@OTTO Community & Networks, Coworking & Social Spaces, Leadership at eye level, flat hierarchies, independent & independent work, regular employee surveys, Leading Principles, free hot drinks and diverse – also vegan – food offer Remuneration & supplementary benefits Attractive remuneration (1300 € - 2266 €), 15% personal discount (on OTTO articles as well as numerous Benefits & employee offers (e.g. events, travels), 30 holiday days p. a., basic technical equipment Students@OTTO Onboarding One-week onboarding program for students consisting of: Welcome Session, Pulse Lectures, Get-Together & Board Stalk Work-life balance Hybrid working model with up to 50% remote work per month, flexible working hours (running time), 37.5h week Health and well-being Mindfulness and stress management courses, occupational health & psychosocial advice Mobility Germany ticket, free parking, e-store columns, StadtRAD stations & many Benefits more! You still have open questions? Then please contact us by e-mail to registruiting@otto.de or write us directly via WhatsApp at +49 151-51263286. We'll write you back as soon as possible. Here you can find further tips about your online application. .