Senior Manager Media Strategy - TV / Brandformance (m/f/d)

We are Europe's leading platform for cloud services and hosting services. We successfully accompany our customers in their company development. For our company success, over 4000 employees are active in several countries worldwide to meet the requirements and wishes of our 8.5 million customers.

We are a brand of United Internet AG, a listed company with around 10,200 employees.

We promote the development of our employees and their different talents, interests and languages. You develop the cross-border media strategy and channel across all relevant channels, including Linear TV, CTV, Online Video, Programmatic, Paid Social, Digital Audio, Display and Print You opt for media investment across markets, channels, brands and products with a clear brand-formance approach You are planning to strategically and optimise the performance of TV campaigns (Linear & CTV), including using tools such as XAD Spoteffects You define, design and build a fully AI-based media optimization infrastructure, from planning and activation to reporting You select AI tools and agents and integrate them into the media workflow, including the definition of KPIs, Guardrails and the optimization logic within which You operate You develop our Attributions and Measurement Framework, including Media Mix Modelling (MMM), Multi-Touch Distribution and Incremental Testing, and control the external media agency as well as negotiate terms and campaign deals with agencies and advertising distributors

You have more than 6 years of experience in strategic media planning, either on the agency side and/or in-house You have proven experience in cross-channel media planning with a clear fire-formance mentality (market setup and performance alike) You have deep know-how in TV planning and TV performance optimization (Linear & CTV), including practical experience with SpotEffects or comparable tools You have a strong understanding of Programmatic, Paid Social, online video and digital channels for brand awareness You bring profound experience with Media Mix Modelling (MMM) and modern attribution methods with You have practical experience with the integration of AI tools (such as Claude, Gemini, ChatGPT, Perplexity, n8n or similar) into your daily strategic work and clear ideas about how these technologies will change media planning You have experience in managing media agencies and in negotiations with advertising distributors You are a strategic thinker combined with a proactive hands-on mentality You speak fluent English; German is a strong plus

Hybrid working model and flexible working hours through confidence work time provide you with a balanced work-life balance At some locations you benefit from a granted canteen and various free drinks Modern office spaces with very good transport links make it easier for you to work You will receive various employee discounts for activities and products Through employee events such as summer and winter celebrations as well as workshops we promote team spirit Numerous training and development opportunities support your personal and professional development Various health services, such as sports and health courses, contribute to your well-being