RUF Betten GmbH | Germany | 76xxx Rastatt | Permanent position | Full time / Home office | Published since: 26.01.2026 on stepstone.de
Digital Marketing-Manager (m/f/d)
We are the RUF|Betten GmbH, one of the ten most famous furnishings in Germany. Our long-term and crisis-proof success is based not only on a customer-oriented business philosophy with strong products, secure processes and experienced, motivated teams, but also on our corporate culture with flat hierarchies, attractive compensation models and tailor-made training opportunities. Our commitment to the future of our employees also proves our award as “workers of the future” by the German Innovation Institute for Sustainability and Digitization (DIND). At the Rastatt/Baden-Württemberg site we design, develop and manufacture trendy upholstery and boxspring beds and want to expand as part of our growth strategy. We are looking for you full time as Digital Marketing Manager (m/w/d) In this position, you develop and implement effective marketing and communication measures to strengthen our brand awareness, expand our digital presence and sustainably promote customer loyalty. Use creative content concepts, cross-channel campaigns and data-based optimization along the entire customer journey. .
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Your tasks • Your profile • What we offer
Development, planning and implementation of marketing and communication strategies to strengthen brand awareness and customer acquisition Direct contact for trade requirements in the areas of digital content & online placements Conception, design and production of marketing materials Support and development of various organic digital channels (e.g. Facebook, Instagram, Pinterest, YouTube, Xing, LinkedIn) Development and Implementation of Content Marketing Measures, Campaign Ideas, Posts, Reels and Stories Construction and maintenance of a consistent brand appearance according to corporate design and brand values Control and analysis of digital marketing activities (social media, SEO, online campaigns) Support in the design and maintenance of the company website and landing pages Analysis of relevant KPIs and derivation of optimization measures for range and performance Target group and channel-oriented creation, processing and provision of text/image and video content for social media channels and online marketing actions in cooperation with our agency in consultation with the team management Competition and trend analysis Cooperation with internal departments, external agencies and service providers
Complete studies and training in marketing, communication design, media design or comparable Professional experience in marketing, digital marketing or brand management Secure handling of Adobe Creative Cloud (Photoshop, Illustrator, In Design) Knowledge of social media management, Google Ads, SEO/SEA and web analysis tools, e.g. Google Analytics Creative feel for design, visual language and storytelling Analytical thinking and structured working Team skills, initiative and desire to actively shape brand
An interesting, versatile and responsible area of responsibility with high design space Flat hierarchies and short decision paths in a medium-sized environment Personal and professional development through targeted training and training A long-term safe workplace – permanent employment Attractive remuneration with special holiday and year payments Balanced work-life balance by sliding time, flexible working hours and the possibility of mobile work Slide time and 30 days holiday a year Additional social benefits Company parking right outside the door and very good access by public transport (ÖPNV) varied team and company events
Location
 | RUF Betten GmbH | |
| 76437 Rastatt | ||
| Germany |
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