Product Manager Marketing (m/f/d)

A job with meaning in which social engagement and economic growth are consistent. 360-degree marketing, which is not about sending content as a self-interest, but about products that are central to the wound supply. Short decision-making, free spaces and self-responsibility for your professional and personal development, in an environment where you really want to help. An inclusive culture of equal opportunities in a valued work environment. Your health is important to us, which is why you expect different health promotion measures and actions. Our corporate culture lives from presence, so we offer you a day of remote work. We'll take time for your incorporation. A structured onboarding and a mentoring accompaniment awaits you.

Multiannual experience in product marketing, campaign management or in a comparable market-oriented role as well as experience in the marketing of products in need of declaration and have a proven track record of successful product launches. To promote themes instead of accompanying them. want to achieve effect and let you measure results, pragmatically work, prioritize, maintain calm in stressful phases, learn from mistakes, think close to the customer and not just argue from the product. Safe in handling CRM-based campaign management, ideally with Salesforce. Experience in target group segmentation, potential assessment and data-based campaign control. Have a good sense of customer needs, bring relevant arguments and effective marketing as well as interest in medical topics and the German health system. A clear look at commercial control variables such as sales, sales and market share. Implementation strength, self-responsibility and a high level of commitment in cooperation. A completed commercial training in the field of media, advertising, marketing, as an alternative, has a degree in the field of business, communication, marketing, medical technology, natural sciences or humanities.

You are responsible for marketing your product groups with sales, sales, market share and growth. You plan and accompany product solutions with high implementation orientation. You develop target group-focused marketing approaches for different customer segments and sharpen user arguments, USPs and product messages. The development and control of target group-oriented CRM campaigns with Salesforce across all relevant analog and digital channels are yours. You work with segmentations, potentials and scoring logics to precisely prioritise target groups. You analyze market, sales and sales developments, campaign performance and customer potential, and take concrete measures from it. You continuously opt along relevant KPIs and control action, not activity. Teamwork: You work with internal teams such as Digital Marketing, MedWiss and Research & Development, Regulatory Affairs. You control external agencies/service providers with clear targets and quality standards, analyze campaign results and continuously optimize KPIs to achieve maximum efficiency and effect. .