Web & App Analyst (m/w/d)

Adolf Würth GmbH & Co. KG is the leading manufacturer of fastening technology for professional applications. The family business is the largest individual company in the Würth Group operating worldwide and employs over 8,000 employees in Germany. Around 87,000 are employed by the Würth Group. High self-motivation, large design-free spaces and a strong collegiate characterize the corporate culture. Curious? Now inform and become part of the Würth family.

You are responsible for the planning, design and further development of the Web- & App-Tracking Setup for Würth Germany in close coordination with digital marketing in compliance with the legal framework (data protection). You take over the implementation & creation of attribution analyses and customer journey analyses as well as other web & app analyses in close coordination with digital marketing. The conception and creation of reports in the field of digital marketing is also part of your task. You provide linking Web to App and App to Web. You work closely with colleagues from the fields of digital marketing, big data, data analytics, data protection and Würth IT.

You have a successfully completed university degree or comparable training with an analytical focus in the areas of e-commerce, e-business, digital marketing and have several years of experience in online marketing / digital marketing and/or especially in the field of digital analytics. You have relevant professional experience in web & app tracking solutions such as Google Analytics, Piwik and day management systems. First experiences with Consent Management systems and their role in tracking are of advantage. You convince by a structured and result-oriented way of working, communication strength and your team capacity. You bring very good German into word and writing.

Place of work: In the company headquarters and up to 80% of the working time in the Mobile Office (Home Office) within Germany Modern work equipment such as a laptop, mobile office equipment and height-adjustable desks help you with your daily work. In addition, a workplace in the state-of-the-art coworking space in the IPAI Future Park (more information at: https://ip.ai/). With flexible working time models as well as up to two mobile office days, the balancing between professional and private life is possible. We support you in achieving your professional goals and offer you regular training through our own AKADEMIE WÜRTH. Enjoy fresh, regional dishes in a relaxed atmosphere every day in our excellent restaurant - your lunch is 50% off the employer. In addition, you can use our hot drinks for free. Stay active and healthy with numerous courses of our health management, many operating sports groups such as football, volleyball, squash, badminton, e-sports, e-bike leasing and the use of more than 10,000 sports and wellness facilities with the EGYM Wellpass. Celebrate the community with your team regularly at events such as department excursions, corporate events and Christmas and anniversary celebrations. Our culture is characterized by trust, respect, fairness and self-responsibility. Go with us new ways and show your own initiative. These are the best conditions to introduce your ideas. .