Bau-Fritz GmbH | Germany | 87xxx Erkheim (Unterallgäu) | Full time | Published since: 19.07.2026 on stepstone.de
Master's thesis: The future of sampling – rethinking experiential spaces for decision-making processes in house construction
When room master Sylvester Fritz founded “Fritz” in 1896, no one thought that it would create one of the most innovative eco-house construction companies in Europe. The craftsmanship, creativity, research urge and pioneering spirit of the Fritz family were the basis for the unique Baufritz full-value houses. More than 125 years of experience and research are in every baufritz building. The styles of our design and consulting center are a fundamental change. In the coming years, we would like to rethink our exhibition – away from the classic presentation of individual products, towards a holistic space that supports customers in one of the most important phases of their home building project. Patterning is one of the key moments in the entire building process. Here, builders make decisions that shape their future home in the long term. At the same time, this process is often experienced as complex, emotional and challenging. Within the framework of this master's thesis, it should be examined how sampling and exhibition in the prefabricated house segment can be designed in future. The aim is to develop a vision for the styles of the future – with which people, their needs and their decision-making processes are at the centre. .
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Your tasks • Your profile • What we offer
Analysis of current developments and trends in the field of exhibition, sampling and customer experience Investigation of findings from decision psychology, neuro architecture and spatial design Analysis of the influence of space, light, materials and staging on perception and decision behavior Development of approaches to reducing complexity and targeted support for decisions Development of future scenarios for design in house construction Investigation of the potentials of digital technologies and artificial intelligence for individualization, visualization and decision support Development of a coherent overall concept for the styles of the future Possible questions How can rooms be designed to create orientation and make decisions easier? How can overload be reduced in the sampling process? How can exhibitions be developed from the product showroom to the experience room? What role do atmosphere, staging and living environments play in future exhibition concepts? How can physical and digital experiences be linked together? What opportunities artificial intelligence opens up for the patterning of the future
Study in the field of interior architecture, architecture, design, experience design, innovation management or a comparable subject area Interest in innovative topics and future-oriented concepts Analytical and Conceptual Strength Self-working and self-initiative Willingness to critically question existing approaches and develop new perspectives
A real and strategically relevant task with direct practical relevance A high degree of creative freedom and self-responsibility The opportunity to develop future scenarios for one of the central customer experiences in home building Close cooperation with the fields of architecture, interior design, design and innovation The chance to set impulses for the future orientation of our style worlds The focus of the work is not the optimization of existing, but the development of a clear vision: How does a person decide in the future about his home – and what room does he best support? ?
Location
 | Bau-Fritz GmbH | |
| Erkheim (Unterallgäu) | ||
| Germany |
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