Trade Marketing Manager (m/w/d) DACH/FR

The Joh. Wilh. von Eicken GmbH is an independent and innovative company in the tobacco industry with a company history of more than 250 years. Excellent quality, well-established brands and a team characterized by commitment and enthusiasm are the hallmarks of our successful path. We deliver our products to more than 100 countries worldwide. To strengthen our team at the Lübeck site, we are looking for a Trade Marketing Manager (m/w/d) DACH/FR is responsible for all sales activities in Germany, Austria, Switzerland and France. We provide the team with an optimal appearance of our tobacco brands at the Point of Sale. We always optimize and ensure excellent resale conditions for our actions for our key account as well as our external service and create tailor-made concepts for wholesale. In the centre of our trade is the motto “Out of pleasure in tobacco”. At the POS we focus on our brands such as Pepe, Burton, Allure, Manitou or Denim and provide high attractiveness and demand for the products with our shelf placements, promotions and second placements. We have always seen different KPIs such as sales volumes, sales and margins. We look closely at the competitors and ask ourselves again and again.

Planning and control of promotions at the Point of Sale (POS) or at festivals Coordination of the comprehensive collection of advertising materials to ensure an effective marketing campaign Responsibility for the creation of resale stories Tracking the Performance of our Promotions at POS Monitoring trends and opportunities based on competition, consumer needs and strategic market analyses Conducting market analyses and investigations on the performance of activities/promotions Support of the B2B Webshop including the implementation of Direct Mailings and Action Plans Participation in creating social media content for commercial marketing Support of daily business activities Participation in the planning of the action calendar of our brands Continuous contact with the Agency and takeover of the briefing for it and the Key Account/External Service Close cooperation with all relevant areas and stakeholders

Successfully completed studies (preferably Master's degree) with an economic background, ideally with the department of Sales/Marketing Professional experience in marketing/trade a FMC company desirable Experience in project management Passion for FMC products Strong analytical competencies and willingness to conflict Good knowledge in all MS Office applications

Medium-sized corporate culture with flat hierarchies in an owner-managed family business Pleasant working atmosphere in a dynamic team independent work Attractive additional benefits: occupational pensions asset-effective benefits Reference of Deputat Company fitness via EGYM Wellpass Water, coffee, tea and fresh fruit available Granted canteens Corporate Benefits Job ticket grant

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