Retail Marketing Manager Practicum | Fashion & Sport (m/f/d)

OTTO is one of the most successful e-commerce companies in Europe. With more than 18 million articles and more than 34,000 brands, otto.de is now one of the leading German online shopping platforms. As a marketplace, we are constantly opening up for other brands and partners and thus continue to grow. Relax? Not our thing! Not yours either? Then come to board and shape the future of e-commerce with us.

Diversity belongs to us, like the Elbe to Hamburg: We stand for openness, respect and tolerance, without If and But. Let's put the sails together – regardless of where you come from, who you love or what you believe in. Because you're unique and that's what we're looking for.

With us you can bring ideas and advance projects, engage in networks for your heart topic and actively shape our corporate culture. Trying things, thinking new, being innovative, growing beyond themselves – this is our mindset. Let's reach something big together. Whether you work on campus or at home. We, the “Retail Marketing Fashion & Sport” team, are the first contacts for our Fashion & Sport brands when it comes to advertising opportunities on and around OTTO. We offer our partners a broad portfolio of marketing opportunities to support the respective goals of the brands. From planning to implementation to evaluation of all marketing measures – all this is handled by our team. We develop and strengthen long-term partnerships and are in close contact with relevant departments (e.g. purchasing, channel managers, project teams) by our interface function internally at OTTO. If you want to support us with the varied tasks that go hand in hand with the marketing of fashion & sports brands at OTTO, we are happy to receive your application! Many speak of “Homeoffice” – we of “hybrid or mobile work”: You can work remotely up to 50% of your monthly working hours. Our teams, together with their leadership, decide how to balance out local time and mobile work.

As a fully-fledged member of the retail marketing team, you support us in the marketing of fashion & sports brands in the daily business with our operational tasks and in cooperation with the fashion & sports purchase. You participate in the support of many brands and the associated campaign planning and implementation. You are responsible for the image material and briefing processes for brand campaigns. You'll be prudent campaigns in our systems and enter them to live. You start seasonal brand reporting and campaign performance analysis. You support the control of our assortment marketing as well as the implementation of various product actions. You are not sure if the internship fits you? – We are happy to contact Julia MacDonald from the field.

You are a registered full-time student in the field of BWL, marketing, (media) communication or in a comparable course of study or are in your Gap Year between Bachelor and Master. You can support us for 6 months from 15.05.2026. You are structured and have good analytical and conceptual skills. You motivate yourself to a variety of tasks and cooperation with different interfaces. You convince by your high motivation and hand-on mentality. You know well with Microsoft Office, especially Excel and PowerPoint. You are open to employing you more with AI tools and using them for your work. Your language level: German C2 (approximately native) and English B2 (same language use). Nice-to-have: You have first experiences from previous internships or Work-studier activities in marketing, sales, CRM or e-commerce on the company or agency side. You can also be available for longer than 6 months? We have the opportunity to complete the internship for 9 months, as required and in consultation with the team. Please contact us!

Professional & personal development Further training courses such as OTTO Academy, Digital Learning Platforms (including Master Plan), Mentoring, Hospitations, Open Feedback Culture, Vocational Orientation Formats, Collaboration in Final Works, Fixed Personnel and Direct Persons in HR Culture and cooperation Students@OTTO Community & Networks, Coworking & Social Spaces, Leadership at eye level, flat hierarchies, independent & independent work, regular employee surveys, Leading Principles, free hot drinks and diverse – also vegan – food offer Remuneration & supplementary benefits Attractive remuneration (1300 € - 2266 €), 15% personal discount (on OTTO articles as well as numerous Benefits & employee offers (e.g. events, travels), 30 holiday days p. a., basic technical equipment Students@OTTO Onboarding One-week onboarding program for students consisting of: Welcome Session, Pulse Lectures, Get-Together & Board Stalk Work-life balance Hybrid working model with up to 50% remote work per month, flexible working hours (running time), 37.5h week Health and well-being Mindfulness and stress management courses, occupational health & psychosocial advice Mobility Germany ticket, free parking, e-store columns, StadtRAD stations & many Benefits more! You still have open questions? Then please contact us by e-mail to registruiting@otto.de or write us directly via WhatsApp at +49 151-51263286. We'll write you back as soon as possible. Here you can find further tips about your online application. .