0Go-to-Market / Market Entry Manager (m/f/d)
Dr. Kurt Wolff GmbH & Co. KG | Germany | 33xxx Bielefeld | Permanent position | Full time / Home office | Published since: 11.09.2026 on stepstone.de

Go-to-Market / Market Entry Manager (m/f/d)

Branch: Pharmacy Branch: Pharmacy


Troubleshooters from Bielefeld that inspire worldwide! Our strong brands: ALCINA, Alpecin, Bioniq®, KAREX, Linola, Plantur and Vagisan. Since 1905 we have grown as a family business in the cosmetics and pharmaceutical industry and are proud of our “Wolffsrudel” with more than 900 employees. We have 14 international offices and are active in over 60 markets. With our products we want to grow globally. Are you there? We are looking for you to the next possible appointment to strengthen our team as Marketing Manager (m/w/d)

Your tasks • Your profile • What we offer

Troubleshooters from Bielefeld that inspire worldwide! Our strong brands: ALCINA, Alpecin, Bioniq®, KAREX, Linola, Plantur and Vagisan. Since 1905 we have grown as a family business in the cosmetics and pharmaceutical industry and are proud of our “Wolffsrudel” with more than 900 employees. We have 14 international offices and are active in over 60 markets. With our products we want to grow globally. Are you there? We are looking for you to the next possible appointment to strengthen our team as Marketing Manager (m/w/d)

What awaits you: Thanks to the steady growth and international expansion of Dr. Wolff Group, we are always looking for strong personalities. Together with you, we want to position our brands – ALCINA, Alpecin, Bioniq®, KAREX, Linola, Plantur and Vagisan – sustainably worldwide. If you want to develop global market entry strategies and build our brands internationally, you are right with us. Strategic competitive analysis: Development of market entry strategies & portfolio recommendations for defined target markets taking into account regulatory framework conditions Market Entry Support: Working with the planning and control of global market entry and launch projects taking into account local opportunities and restrictions Go-to-market strategies: development of strong GTM strategies/sell-in support for our consumer and pharmaceutical brands in cooperation with the focus markets Interface Management: Close cooperation with Brand Management, Regulatory, F&E, Legal, Sales and International Focus Markets to implement projects with measurable success

Completed studies, e.g. BWL, International Management, Health Economics, Pharmacy or comparable At least 5 years of professional experience in the field of Go-to-Market/Market Entry/Market Expansion, ideally in Consumer Health, Cosmetics/FMCG or Pharma Experience in the design and implementation of market entry or internationalisation projects Very good knowledge of German and English in word and writing, other foreign languages are a plus Outstanding analytical and conceptual skills Communication strength, high implementation orientation and hands-on mentality

Tariff compensation: Chemical fare contract, Christmas and holiday money & occupational pensions Flexibility: Trust work time, mobile work (up to 25% per month) & over 30 days free Wolfferia: Daily fresh and balanced cuisine in our factory restaurant AI for all: own KI-Tool WolffGPT Studio, matching training in our AI Academy & cooperation in real applications from the company Sports & events: Cycling trips, cooking events, Christmas market & Co. Compatibility: Consultancy & Co. from Viva Family Service, chance to place in the KiTa „Werksgarten“ right around the corner Continuing and continuing education: e.g. language courses, seminars, e-learnings, knowledge sessions Mobility: JobRad, JobTicket, E-Ladepillars & free parking Discounts: Discounts on our products & Corporate Benefits

Location

ava Dr. Kurt Wolff GmbH & Co. KG
33611  Bielefeld
Germany

The text of this ad was translated from German into English using an automatic translation system and may contain semantic and lexical errors. Therefore, it should be used for introductory purposes only. For more detailed information, see the original text of the ad at the link below.

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