Internship in Digital Marketing in the Wiper Blades Business Unit

Do you want to turn your ideas into useful and meaningful technologies? Whether in the area of Mobility Solutions, Consumer Goods, Industrial Technology or Energy and Building Technology - with us you improve the quality of life of people around the world. Welcome to Bosch. Robert Bosch GmbH is looking forward to your application!

Type of employment: Limited Working time: Full time Working place: 76227 Karlsruhe You are responsible for the care and strategic development of our global website boschwiperblades.com to ensure an optimal user experience and brand presentation. The conception and continuous improvement of our innovative web app for the guided dismantling and assembly of wiper blades is in your hands, keeping the user-friendliness in focus. Together with external partners, you are driving the integration and further development of AI functions in order to make our digital offerings sustainable and unlock new potentials. You monitor and analyze the performance indicators (KPIs) of our Europe-wide '100 Years Campaign', guide action recommendations and optimise our marketing activities. You can independently plan and conduct UX studies for our wiper blade products to gain valuable insights into user behavior and continuously improve our digital solutions. In the day-to-day business, you support the marketing and product management team for wipers, introduce your expertise and contribute significantly to the success of our products.

Education: Studies in the field of BWL, Marketing, Digital Business Management, Industrial Engineering or Similar Experiences and know-how: safe handling of MS Office (especially Excel and Power Point), data affinity desirable Personality and mode of operation: independent, goal-oriented, communicative and learn-ready team player with a safe appearance that proceeds flexibly and creatively Working day: our hybrid model allows you a balanced mix of presence and remote work Languages: German and English

Work-Life Balance: Flexible work in terms of time, location and work model. Health and Sports: Wide range of health and sports activities. Childcare: childcare services. Employee discounts: Advantages for employees. Free space for creative work: free space for creative work. Social counselling and care: Social counselling and brokerage services.

The future personnel department or the department will be happy to inform you about the individual service catalogue. .