OPEN Digitalgruppe GmbH | Germany | 50xxx, 51xxx Köln | Permanent position | Full time / Home office | Published since: 16.02.2026 on stepstone.de
Marketing Manager with a focus on cross-media campaign management (Cologne) (m/f/d)
We are the OPEN Digital Group – the Digital Solution Provider for the German Mittelstand. With more than 200 experts at Berlin, Kassel and Cologne, the company takes over end-to-end responsibility – from the strategy to technological implementation to operation. OPEN advises, designs, builds, integrates and operates holistic solutions in the disciplines CRM/CX, Commerce, Digital Experience, Marketing, Sales and Service. All with the aim of guaranteeing the growth and future security of its customers. For 25 years, companies such as Melitta, Sennheiser, HDI, SANTOS, RTL, Tonies, MILES and many more have trusted OPEN. Our drive? Get the best out of every stage of the customer journey. Our goal? Expand the growth of our customers in the long term and inspire their customers. Now we are looking for you: a marketing managerin for our Cologne site with the passion for perfectly orchestrated campaigns. You are the link between strategy and implementation: With a safe look, you control our cross-media measures, keep the performance under control over all channels and ensure that our messages land in the right place at the right time. You are not only planning to monitor and optimise – in short: you are the director in our market presence. Become our strategicr growth driverin and bring sales power and campaign expertise to the next level! !
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Your tasks • Your profile • What we offer
Strategy & Planning: You develop marketing concepts and long-term sales campaigns to optimally position our services and increase sales Campaign Management & Control: You plan, implement, control and monitor marketing campaigns across different channels – from webinar to LinkedIn Lead Nurturing: You design and optimize corresponding lead-increasing processes in HubSpot to lead potential customers through the customer journey Performance & Conversion: You control and monitor campaigns via various digital channels and optimierst websites, landing pages and online channels to improve conversion rates Market Research: You collect and advertise data on market, target group and competitors to make informed decisions Budget management: You are responsible for using assigned marketing budgets so that measures are cost-effective and successful Success control & reporting: You measure the success of your actions based on KPIs, analyze results and report regularly for Director of Marketing, Director of Sales and Management
You have a degree in marketing, BWL, communication or a comparable career You bring at least 5 years of experience in the development and implementation of marketing strategies – ideally in the B2B or Tech environment You have pronounced analytical skills to interpret market and customer data You control HubSpot as a marketing automation tool and know you with CMS systems (e.g. WordPress) You bring creativity to the development of innovative cross-media campaigns You have strong competencies in project management for planning and controlling advertising measures You like to work cross-functional – with director of marketing, sales team and content creators You show resilience and adaptability in a dynamic agency environment Your interest in technology topics helps you understand our experts and our services
An open, value-adding working environment with a team looking forward to your ideas We rely on modern cooperation, structured processes and digital processes Team events and regular get-together formats for the perfect mix of work and fun Exciting and varied projects with renowned customers Flat hierarchies and the possibility of introducing and implementing own ideas Chance for further development: We are happy to support your further education A first-class, modern office (high-adjustable desks, state-of-the-art technology, very good connection to the ÖPNV) and equipment for your home office Flexible working time models and a good division between office days and remote work Ready for Growth? Did we awaken your interest? Then we look forward to your meaningful application! Send us your documents indicating your salary statement and your earliest possible date. We are happy to be available for queries. We look forward to meeting you! PS: Studies show that men apply to jobs when You meet on average 60% of the requirements, while women and other marginalised groups tend to apply only if You meet all criteria. If you believe that you are suitable for the job, even without any individual request, please send us your application documents. We are happy to meet you and to find out if it suits each other.
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Location
 | OPEN Digitalgruppe GmbH | |
| 50670 Köln | ||
| Germany |
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