Senior Brand Manager Beck's Europe (m/f/d)

As Senior Brand Manager Beck's, you support the strategic orientation of the brand and develop marketing plans in line with the brand strategy. You implement marketing concepts and initiatives and control these projects internally and externally in cooperation with agencies, suppliers and service providers. You are responsible for the analysis and evaluation of implemented marketing activities as well as for budget planning, monitoring and ongoing cost control of your projects to drive both revenue and profit growth. In summary, you will: Develop and implement 360-degree campaigns that demonstrate Beck's value for consumers and bring our extraordinary mega platforms to life Coordinate strategic planning, annual brand plans and channel activations with the commercial teams Control the brand's daily business in line with the priorities of the zone and the business unit and thus contribute to the achievement of the business and brand key figures Work with sales teams and other commercial functions to achieve maximum impact in stores, pubs and online in a profitable way Budget management and monthly forecasts, including PO process,

You have a university degree in marketing, business management or a related area You have over 3–4 years of professional experience in marketing in Germany or in a comparable role within the FMCG industry You have a profound understanding of brand marketing strategies, principles and consumer behavior You can demonstrate a proven track record in managing and implementing complex projects with multiple stakeholders and bring strong organizational skills with You have sound financial and budget-related knowledge (including P&L, Category data and brand-health media) and experience reporting tools You combine conceptual, creative and analytical thinking with the ability to successfully implement innovative marketing campaigns You have excellent communication, presentation and conviction skills You work effectively in a fast-paced and collaborative environment You are fluent in English and German

FERIA 30 legal days 26 weeks of parental leave for primary care RISK OVERVIEWS Occupational pensions – conditions depending on the location Health insurance Long-term unemployment benefits Fond Verhelst Benefits: App for guided meditations, sleep programs, mental health webinars, favored gym membership, access to financial advisors (online or on site) WELLBEING Focus on holistic well-being and comprehensive support for employees FINANCIAL AND OTHER PROVISIONS Learning and development opportunities Beer and company vouchers Restaurant and beer garden vouchers Oktoberfest vouchers Cars or money package – according to company guidelines Recommendation bonus for employees Birth and wedding bonuses Anniversary gift