Project Manager Retail Media Measurement and Analytics (m/f/d)

Location: 51063 Köln | Contract type: Full time, unlimited | Job-ID: 941239

What we plan together: With pioneering spirit and start-up mintset, we want to raise the collaboration between the REWE Group, the FMCG industry and the advertising industry to a new level – data-driven, innovative, digital and with a lot of team spirit! For this we use our numerous media channels and analyze the buyer behavior based on Loyalty and e-commerce data. We develop tailor-made and measurable advertising concepts for industrial / FMCG companies.

What you do with us: Are you passionate about developing data-driven concepts and digital products, analyzing campaign KPIs and deriving concrete measures from Insights? Are you following AdTech and MarTech trends and implementing projects independently? Working with different stakeholders do you feel enriching? At REWE Group, you will find exactly what you are looking for: NEW: Exciting, Analytical Projects Around Retail Media, Optimizing and Scaling Our Marketing Opportunities, and KPI-based Sales Enablement for targeted sales support.

Building Reporting Platform: You design and implement a campaign-wide reporting tool that centrally bundles data from different systems such as our campaign management, sales monitoring and marketing tools. For high data quality, uniform tracking and transparent performance measurement across all channels. Analytics meets Consulting: Together with the sales team, you advise brand manufacturers, advertising partners and media agencies in direct customer contact to optimally use our reporting and analysis tools. You translate KPIs into arguments and accept industry feedback and wishes for further evaluation. Always a bit better: You use your media analytics expertise, industry feedback and salesmager:in order to identify potential for improvement in our products, reports and calculation logics, you are conducting strategic recommendations for action and support the scaling of our Retail Media Portfolio. Make cooperation: You control cooperation with the analytics teams, support the timing of the implementation roadmap and are the link between sales and analytics colleagues.

What convinces us: First of all, your personality: your self-confident and powerful appearance, combined with communication strength as well as entrepreneurial, strategic and analytical thinking. Your background: A successfully completed study of economics or communication sciences with a focus on marketing, digital media, e-commerce or a comparable subject. Your experience: You have well-founded experience in the data-driven project environment – ideally in trading, consulting, FMCG or media agency. You are structuring complex data sources, analyse campaign KPIs in depth and make proactive strategic recommendations for optimizing campaigns and media products. Your tool skills: You work safely with data analysis and reporting tools like Adobe Analytics, Google Analytics or Tableau and understand how data is translated into KPIs and Insights. Terms like DSP, SSP, AdServer, Tracking and Attribution are familiar to you. Your skills: You have strong analytical skills, have fun transforming large amounts of data into clear stories, and can visualize and present your results accurately.

What we offer: REWE Group as one of Europe's largest trading and tourism companies offers unique conditions for those who want to move. Discover a living employer that gives you confidence, free spaces for design and promotes innovation and fresh ideas through flexible structures. Who works with us and moves a lot can expect a lot:

Attractive remuneration: with special benefits such as holiday and Christmas money, asset-effective benefits and occupational pensions. Grants for canteen, discounted Germany ticket as well as benefits for bicycle leasing. Working discount: at REWE, PENNY, toom construction market and tourism. Work-Life-Balance: With flexible working time without core times, home office, temporary models, farm nurseries, contemporary parent-child offices, support in finding childcare and care. Personal training: With comprehensive seminars, specialist academies and e-learnings. Networking: REWE Group’s enterprise-wide networks, such as our LGBTIQ network “DITO – different together” and the women’s network “f.ernetzt” for the exchange of career and personal development.

Here you can find all information about Retail Media Connect!

For more information, see jobs.rewe-group.com.

We look forward to your online application with your availability and salary presentation. We cannot send back application documents in paper form.

You have questions about this position (Job ID: 941239)? Then register with our application hotline at 0221 149-7110.

We stress that all people - regardless of gender/sex identity, ethnic origin and nationality, social origin, religion/worldview, physical and mental abilities, age as well as sexual orientation or other individual characteristics - are equally welcome.