Retail Media Management (m/w/d)

With us you are in the foreground and a whole team behind you.

Respect, appreciation and support in our teams are the most important for beverage Hoffmann. As a leading beverage retailer, we enthuse our customers throughout Germany with an extensive range of 11,400 products and a regional shopping experience. We drive forward innovative topics to make shopping even more sustainable and special and enable our customers to discover our product range with ever new concepts. Over the past 50 years, we have grown to around 600 branches and are looking for you to join this success course.

Retail Media is one of the most exciting growth markets in retail – and we are in the middle of it.

If you want to develop innovative advertising concepts, make brands visible and connect stationary retail with digital solutions, you are right with us. Be part of a dynamic team and bring your ideas into a future-oriented environment.

Campaign and Area Management Conception, planning and implementation of Retail Media campaigns focusing on brand placement in stores and on digital corporate channels Management, categorisation and ongoing optimization of available advertising space (POS, digital screens, website, newsletter, social media) Maintenance of an internal advertising space catalog including specifications, booking options and availability Coordination & project management Operational control of campaign implementation in coordination with purchasing, sales, marketing, IT, shop building and external partners appointment and quality coordination of all relevant processes Documentation and follow-up of ongoing and planned campaigns Advertising Effect & Data Analysis Evaluation of the performance of Retail Media measures (e.g. visual contacts, sales figures, interactions) Creating standardized reporting for internal stakeholders and external partners deriving optimization proposals based on quantitative and qualitative analyses Offer creation & Partner communication Development of media plans, supply documents and pricing structures for industrial partners Support for sales in marketing advertising services (e.g. participation in partner talks, presentations) Maintenance of customer relationships within the scope of advertising space marketing Strategic development of the area Observation of market and technology trends in retail media (in particular in stationary trade without e-commerce) Identification and evaluation of new advertising opportunities and technical solutions Development of new marketing approaches and standardization of processes

Completed studies in marketing, media management, BWL o. Experience in commercial or digital marketing and project management Safe handling of MS Office and ideally tools for advertising impact measurement Analytical thinking, organizational talent and communication strength Innovation joy and interest in technological developments in trade

An unlimited employment contract 30 days holiday from the first day Generous special leave schemes Mobile work (50% control) Flexible working hours (guiding time) Sabbatical possibility from the second year Individual training An occupational pension provision and regular health promotion measures Granting of a screen workstation glasses Grant for your lunch (Bella & Bona) Free snacks and drinks 20% employee discount Attractive employee offers thanks to corporate benefits CityHitcher app for rides JobRad-Fahrradleasing JOBV1_EN