Senior Analyst Customer Data & Marketing Technology (m/f/d)

Messe Düsseldorf defines its place in a new trade fair world: reliable, internationally, economically sustainable. She creates visions, shares knowledge, positions brands, processes markets. It creates leading business platforms for its customers, connects them in a targeted manner and at any time, personally and digitally. An unmistakable DNA. To strengthen our team we are looking for Senior Analyst Customer Data & Marketing Technology (m/w/d) in full time (38-hour week). First, the place is limited until 31.03.2027. The role is responsible for the strategic development of the MarCom system and data landscape in order to create a consistent and scalable basis for data-driven marketing. It connects system architecture, data and marketing-use-cases and converts grown structures into an integrated overall logic. The aim is to actively use customer data to improve personalization, marketing automation and user experience across all touchpoints – including hands-on implementation of projects from idea to go-live.

You develop and manage the customer data and MarTech roadmap and consistently align them with the strategic marketing goals You identify, evaluate and prioritize use cases across teams and systems and establish uniform standards and best practices You actively support prioritized initiatives – from the use case definition to implementation – and enable Topic Owner to successfully implement data-driven approaches You work closely with IT, enterprise architecture, data protection and external partners to ensure scalable and regulatory solutions You control and prioritize data-driven initiatives along with the MarCom teams and focus on the topics with the biggest impact

Very good understanding of modern marketing data architectures (CDP, Tracking, Attribution, First-Party data) Experience with CRM, CDP, CMS, Automation, Analytics and Consent technologies Knowledge of customer journey mapping, personalization and conversion optimization Found professional experience in MarTech, Data Strategy or Digital Marketing Proven ability to moderate and prioritize complex stakeholder interests High implementation competence with simultaneous strategic clarity Experience in project and request management Very good analytical, conceptual and communicative skills

Flexible working hours for a good work-life balance Possibilities for mobile work Further training (including inhouse ACADEMY) Equipment with mobile devices (laptop/iPhone) Attractive compensation package with Christmas and holiday money 30 days holiday per year Employer-funded occupational pension schemes Individual mobility budget (free parking or public transport ticket or bicycle leasing grant) Subsidised canteen with healthy, daily changing dishes Other Benefits: height-adjustable desks, pme family service, Kitaplatz-Kontingent, free drinks