Senior Manager SEA (m/f/d)

emetriq, part of Deutsche Telekom AG, offers data-driven online advertising solutions and is committed to fair data access as a fuel for innovation and diversity. With our expertise and technology expertise, we increase the precision and relevance of online advertising. As initiators of the largest collaborative data pool in Germany, we combine over 100 data and media experts. In the Magenta team, we also act as an exclusive Programmatic & Paid Social Media Agency for Deutsche Telekom. From Awareness to Performance: We develop digital media plans and control campaigns along the entire marketing funnel.

We are looking for a Senior Manager SEA (m/w/d) in full time to strengthen our team in Bonn or Hamburg. In this overarching role, you work Deutsche Telekom in the private customer sector for our customers and combine operational SEA approval with strategic consulting and a focus on performance marketing. You control our SEA actions professionally, question existing campaign structures and processes and develop them together with the operating campaign teams to sustainably increase conversion, efficiency and growth.

Technical control of the implementation: You translate strategic performance targets into clear requirements, prioritize measures and accompany the operational implementation in exchange with partners involved:inside and specialist areas.

Overarching SEA responsibility: You control performance-oriented SEA measures and ensure that goals, planning, operational implementation and optimization are effectively interlocked.

Operational quality assurance: You check account and campaign structures, keywords, ads, target groups, budgets and bid strategies and assess whether the implementation supports the defined performance targets.

Analysis and further development: You analyze performance data, question existing measures and processes and develop concrete approaches to improving efficiency, conversion and growth.

Strategic advice: You advise internal stakeholders on campaign architecture, keyword and budget strategies, automation, measurability and cross-channel issues focusing on performance marketing. In doing so, you do not simply continue existing measures and processes unreflectively, but instead question them constructively and optically or develop them further.

Testing and Innovation: You develop new test approaches for campaign types, ads, landing pages, target groups and bid strategies and evaluate their impact on conversion, efficiency and scaling together with the campaign teams.

Cross-channel perspective and tracking: You look at SEA in conjunction with other channels and develop integrated recommendations along the communication and performance goals.

Presentation and stakeholder management: You prepare results and recommendations in a comprehensible way and present them safely to decision-makers:inside and internal disciplines.

Standards and Processes: You develop existing working methods, quality standards and processes and ensure that successful approaches are permanently anchored in the team.

Funded SEA expertise: You have several years of experience in search engine marketing and know the requirements for planning, control and optimization of complex performance-oriented SEA measures.

Operational platform understanding: You know the operating campaign control from your own experience and can reliably assess account structures, set-ups and optimization decisions in Google Ads and Microsoft Advertising.

Strategic thinking: You strategically map performance data and operational issues into a larger context, question existing measures and guide sound recommendations and developments.

Critical view: You question existing measures and processes constructively, identify potential improvements and advance their development with your own impulses.

Management and consulting skills: You can clearly formulate technical requirements, support operational teams in a targeted manner and lead different stakeholders to a common solution at eye level.

Tracking understanding: You bring well-founded knowledge of conversion tracking, attribution, GA4 and ideally Google Tag Manager.

Communication strength: You can communicate complex relationships in a comprehensible manner, justify recommendations in a comprehensible manner and present them safely before different contact persons.

Responsibility and organisation: You work structured, independent and with high quality standards and keep track of complex topics, priorities and stakeholders.

Language skills: Very good knowledge of German and English in word and writing complete your profile.

We at emetriq are a team of experts working with passion and expertise to develop the company and ourselves. Our values are based on trust, agility, self-organization and self-responsibility – without rigid hierarchies, with clear development possibilities. Courage for change, work at eye level and team-wide cooperation shape our culture. We are looking for people who share our motivation and enthusiasm.

Our Benefits Hybrid work: Your main location is Bonn or Hamburg: In Bonn you are on site twice a week and occasionally in Hamburg. In Hamburg you usually work once a week in the office and at least once a month in Bonn. On the other days you decide whether you work in the office or at home.

Flexible working hours: No core working hours – 9 to 5 is a possibility, but not the only

Mobility: Support through JobRad and Germany Ticket

Mental health with OpenUp: Anonymous, free support by psychologist:inside

Benefits: Personal Purchase Prices for Telekom Products and a Benefit Card without Payment

Teamspirit and events: workshops, strategy days, team evenings, sports events and joint evening beer on the roof terrace

Meals: Beverages, Screening Machine, Snacks and Roof Terrace included

Sounds like your next challenge? Then we look forward to your application and to shaping the future of the Programmatic Advertising together! !