Mecklenburgische Versicherungs-Gesellschaft a.G. | Germany | 30xxx Hannover | Permanent position | Full time / Home office | Published since: 07.07.2026 on stepstone.de
Online Marketing Manager – Focus on SEO & GEO (m/f/d)
We are the Mecklenburg-Vorpommern today: A traditional insurance company, which has been able to successfully compete on the market for 225 years by particularly dedicated employees (m/w/d). For the Mecklenburg of tomorrow we are looking for enthusiastic people who, together with us, are engaged and courageously crumble the sleeves. With an open corporate culture, transparent communication and responsible projects, we offer the right framework for your daily work. Come with us on an exciting journey to the future. Online Marketing Manager (m/w/d) – Focus on SEO & GEO
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Your tasks • Your profile • What we offer
SEO & GEO strategy You develop and manage the SEO and GEO strategy for our websites. You analyse search behavior, target audience needs and market potentials, and You derive measures to increase organic visibility. Optimization of organic visibility You identify and realize potentials in the areas of content, on-page, off-page and technical SEO. You create SEO/GEO requirements for new projects. AI search & structured data You optimize content and data structures for generative search results, conversational searches and AI-based response systems. You continuously develop the use of structured data, semantic models and other machine-readable information. Analysis & quality assurance You define relevant KPIs, create reporting and derive data-based action recommendations. You create detailed keyword analyses for generic, technical and local queries and derive search potentials, GEO signals and optimization measures for structure and metadata.
You have relevant practical experience in SEO, ideally for larger websites or digital platforms. You have profound knowledge in the fields of technical SEO, on-page SEO, content SEO and search engine analysis. You have experience in developing and implementing holistic SEO strategies. You have a thorough understanding of current developments in search behavior and the impact of AI on search engines and digital visibility. You have experience in optimizing content and data structures for AI-based search experiences and generative response formats. You have knowledge in the fields of structured data, Schema.org, semantic data models and Knowledge Graphs.
Work-life balance: flexible working hours and up to 60% home office Mobility: 0-Euro-Germany Ticket, Bikeleasing, Free Parking and Very Good Transportation Well-being: Hansefit, in-house fitness room with courses and business sports groups Additional operational benefits: occupational pensions, asset-effective benefits, childcare allowance and corporate benefits Company events: Business, Christmas and after-work offers Catering: in-house canteen and coffee and tea for free A detailed overview of all Benefits can be found here. .
Location
 | Mecklenburgische Versicherungs-Gesellschaft a.G. | |
| 30625 Hannover | ||
| Germany |
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