Consumer Insights Manager (m/f/d)

Your tasks Strategic consumer insights orientation: development and further development of the international consumer insights strategy and research roadmap in close cooperation with the Head of Division Product Marketing, focusing on CEWE photofinishing and the German market

Need Management & Priority: Identification, Challenge and Priority of Research Requirements for Business Relevance and Strategic Management of Market Research

Consumer Intelligence & Knowledge Management: Building and continuous development of a consumer intelligence hub including standards, guidelines, processes and sustainable consolidation of study results

Insights-based Innovation & Testing: Control of an insight-based innovation process including design, implementation and decision preparation of concept and product tests

End-to-end research control: planning, commissioning and controlling qualitative and quantitative studies (internal & external) from hypothesis formation to outcome presentation including quality and budget responsibility

Methodological advice & quality assurance: Advising internal stakeholders on study designs and methods and ensuring high quality standards across all research projects

Insight Translation & Stakeholder Communication: Analysis and interpretation of data, deriving business-relevant recommendations, address-oriented presentations to management level, and moderation of workshops and cooperation with external partners

Your profile Academic Qualification & Experience: Complete university studies (e.g. economic/social science, psychology, marketing) as well as relevant professional experience in market research/consumer insights, ideally in the international B2C environment

Methods and data competence: Very good knowledge of qualitative and quantitative methods (e.g. trackers, segmentations, concept/product tests, pricing, UX) and safe handling of data, reporting and visualization tools

International Studies & Partner Management: Experience in Planning, Control and Evaluation of International Studies, Budget Responsibility and Cooperation with External Market Research Institutes

Strategic Insights orientation: experience in building and developing insights functions, research roadmaps as well as orientation to corporate and brand strategies

Business Impact & Communication: Ability to derive clear recommendations from studies and to present results convincingly up to management level in German and English

Working methods & consulting competence: strategic-analytical thinking, structured and independent working methods, high consulting and enforcement competence as well as safe project and priority management

Personality: Team- and collaboration capability, international openness, joy in building structures

Your Benefits Flexibility & work-life balance: flexible working time models, mobile work up to 60% (position dependent) and 30 days

Financial Benefits: Occupational pensions, employee share program, employee discount etc.

Extensive possibilities for further development: Versatile offers from seminars, trainings and individual development opportunities to grow professionally and personally

Innovative & open corporate culture with lots of team spirit: We offer structured onboarding as well as annual highlights such as our summer festival

Diversity & responsibility: We rely on diversity, inclusion and sustainability

Family-friendly employer: day care ''cewelino'' and holiday care programs directly at the site

Various health offers: Hansefit, cycling leasing, psychosocial advice, mobile massages and much more

Modern working environment: latest equipment, height-adjustable desks and an operating restaurant for the common lunch break

Ready for your next step? We are looking forward to your story. Become part of our team and shape the future with us. .