ZEISS | Germany | 73xxx Oberkochen (Baden-Württemberg) | Apprenticeship | Full time | Published since: 07.05.2026 on stepstone.de
Volunteer at GenAI Marketing Hub - limited to 2 years (m/f/d)
Trust something new, grow beyond itself and redefine the boundaries of the feasible. That is exactly what our employees can and should live daily. To make a sign with our innovations and to enable great. Because there are a lot of fascinating people behind every successful company. In an open and modern environment with numerous development and further training opportunities, ZEISS employees work in a culture characterised by expert knowledge and team spirit. All this is supported by the special ownership structure and the long-term goal of the Carl-Zeiss Foundation: to advance science and society together. Today dare. Inspire tomorrow. Diversity is part of ZEISS. We look forward to your application regardless of gender, nationality, ethnic and social origin, religion, world view, disability, age as well as sexual orientation and identity. Apply in less than 10 minutes. .
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Your tasks • Your profile • What we offer
Seeing beyond - future of medical technology For more than 100 years, the medical technology of ZEISS has been driving progress in ophthalmology and microsurgery. In ophthalmology, our solutions help to maintain and improve the vision of people at any time of life. In microsurgery, our solutions enable targeted interventions on the diseased tissue, so that small and sensitive organs continue to function optimally ZEISS's medical technology supports medical professionals to improve the lives of patients worldwide. The fact that we have a direct influence on the well-being of our people is our daily drive. Your role Support in the application and development of GenAI applications along the customer journey (e.g. content creation, campaign management, personalization)
Working to optimize marketing workflows by using AI tools with focus on efficiency and scalability
Activity at the interface between marketing and technology to translate marketing requirements into AI solutions
Testing and evaluating new AI tools and approaches as well as introducing a “Test & Learn” mentality
Support in the integration of AI applications into existing marketing and customer experience platforms
Participation in the ability of teams to handle AI tools (e.g. through training, best practices, guidelines)
Complete studies related to (digital) marketing, data/AI, business informatics or comparable – ideally focusing on digital or data-driven topics
Strong interest in AI/GenAI as well as first practical experience (e.g. through projects, internships, own applications or courses)
Basic understanding of marketing processes and customer journeys as well as interest in content, campaigns and customer experiences
First experience with marketing or CRM tools (e.g. email marketing, marketing automation, CMS) is desirable
High readiness and interest in rapidly developing technologies
Structured working and ability to coordinate several topics in parallel
Very good knowledge of English as well as pleasure in working in international teams
Location
 | ZEISS | |
| 73447 Oberkochen (Baden-Württemberg) | ||
| Germany |
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