(Senior) GEO Manager - Generative Engine Optimization (m/f/d)

As a GEO Manager (w/m/d), you will occupy a key position at the front of digital change. Since search engines and digital range are increasingly moving towards AI-generated answers and LLM-based recommendations, make sure that our brands are not only present in the world of artificial intelligence, but are preferably recommended. We are looking for you at our locations Munich or Karlsruhe: AI visibility: You work on the presence of our brands in AI-based search and response systems (e.g. perplexity, chatGPT, gemini) and optimize our visibility. To do this, you use on-page, off-page and technical measures to influence the AI-relevant KPIs. Off-Page & Outreach: You actively seek ways to make our brand visible on third-party platforms. From research into implementation to success control, you can keep an overview of possible partners and third-party platforms. Data management: You prepare content and data structures (e.g. schema.org, structured data) so that You can be optimally understood and processed by Large Language Models (LLMs). Monitoring & Analysis: You observe through targeted monitoring and tracking, when and how our products are called in AI systems, derive recommendations for action and always keep the competition in mind. Content strategy: You analyze relevant user questions and prompt logics to develop content strategies that are tailored to the functioning of generative search engines. Agent Readiness: In the long term, you are working to make our product and tariff data “agent-ready” (e.g. via APIs and structured data) so that autonomous AI agents correctly capture our offers. Interface function: You interact with SEO, content, product management, PR and data to ensure a consistent and AI-optimized brand presence.

Qualification: You have a degree in marketing, computer science, media management or a comparable qualification and very good experience in search engine optimization (SEO). GEO & SEO expert: GEO is not a magazine for you, but the sum of all measures to increase visibility in Large Language Models. You understand the functioning of search algorithms as well as LLMs and have a clear idea of how SEO develops to GEO. Terms such as AI Overviews, entity and semantic search are familiar concepts for you with which you can deal with confidently. Structured procedure: You have a high affinity for structured data and technical SEO. You know how to make information readable for machines and systematically go ahead without losing sight of the user experience. Analytical Mindset: You are able to analyze unstructured AI responses, identify patterns and derive data-driven optimization measures. Reportings and handling of GEO/SEO analysis tools are easy for them. A basic understanding of APIs, web technologies and the functioning of modern LLMs is essential for this role. Working methods: You are a digital pioneer and a “train machine” ready to unlock a completely new field. Own initiative, curiosity, and the ability to translate complex trends into operational strategies, distinguish you. Language skills: Very good German knowledge is of course for the analysis of global AI trends and the preparation of content for you.

• Attractive salary
• Strong community of team players
• Working hours of confidence with flexible classification and the possibility of working up to 40% mobile
• Numerous training options on- and offline
• Discounts on 1&1 products and for various leisure activities
• In-house restaurant
• Free drinks and fresh fruit
• Jobrad grant