Head of Department Demand & Campaign Management (m/f/d)

What you can move with us Journey architecture and campaign operation: You develop and control a continuous, continuous customer-journey architecture for the strategic focus segments – from Awareness and Nurture through the transfer to sales to Long-Term Nurture. You are responsible for three types of campaigns that follow a common logic: brand campaigns to increase range, thought leadership campaigns to strengthen relevance and lead campaigns to convert. You design campaigns centrally and control their international playout via marketing automation solutions. Establish a clearly regulated opt-out mechanism for the national companies and avoid local parallel productions. You control content production along defined journey slots and ensure that content is matched to segments and journey phases. You work closely with digital marketing to playout channels and with Sales Excellence to CRM and Lead Transfer. You ensure that global brand standards – including corporate identity, corporate design and positioning – are adhered to in all journeys and campaigns. Lead generation and sales connection: You are responsible for lead generation up to Marketing Qualified Lead (MQL) level – including automated preselection. Together with Sales Excellence, you define the transfer logic to sales. Follow the common goal of delivering leads quickly and with high data quality. In cooperation with the relevant team, you control sales content such as sales arguments, presentations and Solution Stories. You integrate trade fair and live communication measures as carriers into the customer journey and interlink them with the other measures. You are responsible for the pipeline KPI frame of your area along the phases Reach, Engage, Convert and Loyalty and continuously develop it. Team and Area Building: Establishment and leadership of a team and responsibility of topics such as Customer Journey Management, Market Materials & Argumentations, Marketing Operations and Media Design Development of the area from conception to scaling phase: first journey pilots, then international rollout on several focus segments and countries

You're right with us when... You can teach a degree in marketing, communication, business management or a comparable qualification. You have several years of experience in customer journey management, in demand generation and in the implementation of B2B campaigns – evidenced by concrete projects and results. You control international campaigns and marketing automation-based journeys and securely use digital channels and content formats along the customer journey. You understand lead management processes and the collaboration of marketing and sales, in particular MQL logics and CRM-based handovers. Bringing you first leadership or project management experience and being motivated to take the next step towards department management as well as building and developing a team. You are structured and conceptual, at the same time are powerful and hands-on and bring together existing and new employees into a powerful team. You work together with sales, digital marketing, fire-responsive and international national societies and bring together intercultural communication strength. You have very good knowledge of German and English in word and writing. Experience in the technical B2B environment or with products in need of explanation is advantageous. .