Data Analyst-CRM/Marketing (all genders) MS, DÜS

12,000 guardian angels • 330 professions • 5 locations • 33 nationalities • 5.000.000 customers As a provincial group, we are insurers and employers of the region with social responsibility. With 12,000 employees, we enthuse our customers in various professional groups: with certainty and reliability. Whether in our directors in Münster, Düsseldorf, Hamburg, Kiel and Detmold or on site in the 1,300 agencies: we have infinitely many perspectives!

actively shape the future of data-based customer relationships and leverage our Customer Data & Analytics environment to the next level! The employment is terminated with an unlimited contract of employment. The activity is limited until 31.12.2028.

This will be your tasks

Designing the future: You play a key role in expanding and expanding the customer data & analytics theme and work agilely in cross-functional teams to develop innovative, scalable solutions. Advice & implementation: You advise colleagues in marketing and sales to build customer selections for CRM/marketing measures (including selection criteria and test concepts) and implement them independently. Campaign controlling: You are responsible for the measurement of success and are evaluating campaign KPIs (e.g. response rates, CPL, CPO Monitoring & Analysis: In addition to holistic monitoring, you will develop analyses, segmentations and interpret customer developments and potentials. The further development of analysis tools and dashboards is also part of it. Data-Driven Innovation: You initiate new data products and use cases from data-driven individual measures to marketing automation solutions and implement them in the team. Automation: On the basis of predefined data products (e.g. scoring, customer value), you build automated data pipelines for creating basic data sets for different use cases. Interface Management: You act as a link between stakeholders, product owners, data scientists and data engineers and supports the development of specialist concepts for new analytical data products. Presentation & Communication: The creation of address-oriented, meaningful presentations and dashboards is your responsibility. Requirement management: You are involved in the technical requirement definition for central data analytics and IT units and translate business needs into technical requirements.

That's what you bring A completed study in an STEM field, business informatics, data science or comparable. Relevant professional experience as a data analyst, preferably in the field of customer/market analytics in the financial or insurance industry. Very good knowledge of a programming language (Python) used in analytical contexts and good knowledge of at least one database query language (ideally SQL). Knowledge in the application of artificial intelligence technologies (AI/AI) in the data analytic environment, for example in the use of machine learning algorithms for pattern recognition, forecast model generation or automation of analysis processes. Knowledge of the development and application of the BSI Customer Suite (EIP, CDP, Insight, AI). Ideally, you will bring additional experiences in a BI frontend (Power BI) as well as the willingness and curiosity to work into new technologies (e.g. PySpark, Azure Synapse). Embossed analytical and conceptual skills. Communication strength and joy in cooperation in cross-functional, agile teams (using tools such as JIRA and Confluence). Very good knowledge of German in word and writing (at least C2) are absolutely necessary.

We offer you Flexible working hours and active work-life balance Time recording and the possibility to convert pay into leisure time Free lunch in our own restaurant and coffee lounges Mobile work up to 60% Childcare Innovative health management Various sports offers Various training options Operational pension provision and attractive special payments JobTicket & JobRad Free parking