Ernsting's family | Germany | 48xxx Coesfeld-Lette bei Münster | Permanent position | Full time / Home office | Published since: 28.09.2026 on stepstone.de
Manager Customer Segmentation & Journey Activation (m/f/d)
Did you know that... as a family-owned company with more than 2,000 branches in Germany, Austria and the Netherlands and a multi-annual online shop are one of the largest omni-channel providers in European textile retail? Our clientele is looking forward to an attractive price-performance offer in the areas of clothing and home-food clothing for the whole family. This family thought is also reflected in our daily coexistence: a pronounced sense of community, communication at eye level and respectful handling are at our heart and make Ernsting's family an employer. .
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Your tasks • Your profile • What we offer
Customer Segmentation: You develop, care, monitor and sharpen data-driven customer segments based on our Customer Data Platform, creating the basis for targeted marketing and personalization Customer Journey Management & Activation Sparring: You analyze the customer journey of our customers across all touchpoints, create optimization potentials and advise the specialist areas as a savings partner*in the targeted activation of customers along the journey Success measurement & reporting: You measure and evaluate the success of customer data activations and customer journey measures based on relevant KPIs, prepare the results in a comprehensible manner with the help of data visualization tools and guide concrete action recommendations for continuous optimization.
Professional experience in the field of digital analytics, CRM/CDP or customer journey management, ideally in the e-commerce or retail environment Practical experience with Econda Analytics or comparable web analysis platforms (e.g. GA4, Adobe Analytics, Matomo) Practical experience in handling CDP/CRM systems (e.g. Tealium, Treasure Data, Zeotap or the like) Embossed analytical thinking capacity and a hypothesis-driven, structured working method Communication strength in order to prepare knowledge in a comprehensible manner and to advise specialist areas
Job & Family: We live a strong relationship on campus. At the same time, we offer you mobile work by arrangement, flexible working hours at a 37.5-hour week and a kita directly on campus Financial advantages: Holiday and Christmas money, BAV, VL, Corporate Benefits, Personal discounts and bike leasing Feeling factor: 30 vacation days, free gym on campus, modern jobs with a large campus garden, several coffee hubs and food spots with fresh menus Family Fun: Interne Events and Activities on the Campus with Boule-Bahn, Padel-Court and Multispielfeld A warm welcome: With structured onboarding, regular feedback talks and individual further development possibilities
Location
 | Ernsting's family | |
| Coesfeld-Lette bei Münster | ||
| Germany |
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