Product & Application Marketing Manager (f/m/x)

Step out of your comfort zone, excel and redefine the limits of what is possible. That's just what our employees are doing every single day – in order to set the pace through our innovations and enable outstanding achievements. After all, behind every successful company are many great fascinating people.

In a spacious modern setting full of opportunities for further development, ZEISS employees work in a place where expert knowledge and team spirit reign supreme. All of this is supported by a special ownership structure and the long-term goal of the Carl Zeiss Foundation: to bring science and society into the future together.

Join us today. Inspire people tomorrow.

Diversity is a part of ZEISS. We look forward to receiving your application silence of gender, nationality, ethnic and social origin, religion, philosophy of life, disability, age, sexual orientation or identity.

Apply now! It takes less than 10 minutes.

The future of metrology begins at ZEISS

ZEISS Industrial Quality Solution for pioneering measurement technology with more than 100 years of tradition. We develop and produce high-performance tactile, optical 3D and X-ray measuring devices and so offer suitable software solutions for analysing measurement data. With a strong and broad technology and software portfolio, comprehensive expertise and a global presence, ZEISS is the preferred partner in a wide range of industries, electromobility, medical technology, additive manufacturing and aircraft construction.

As Product & Application Marketing Manager, you will be responsible for developing and implementing the global product and application marketing strategy. You want derive a tailored marketing plan for the responsible business unit and customer segment, including the definition of ''Where to Play'' and ''How to Win,''' market research, and budget planning. Your focus will be on high-impact topics that align with the overall business strategy to further strengthen and grow the core business.

Develop and implement global, application-specific strategies for responsible customer segments and new products in close collaboration with relevant stakeholders

Ensure continuous communication and awareness of application-related topics within the business unit according to an annual communication plan

Collaborate close with other content marketers and external agencies to promote application-driven communication across all product lines

Create and execute global product marketing campaigns with a strong customer-centric focus, providing tools for global sales and service centers

Develop-leading marketing materials and campaigns targeting new customer segments to ensure application-driven communication

Drive the internal implementation of a customer-centric approach within the marketing organization and engage in cross regular-functional collaboration with national and international marketing teams to optimize processes

Master's degree in Business Administration, Marketing Communications, Digital Marketing, Product Marketing, or related fields

Relevant experience in application-based marketing or product communication for technical products, demonstrating expertise in designing and managing global, customer-centric marketing campaigns

Proven ability to execute successful global marketing campaigns in B2B markets

Strong understanding of complex topics and the ability to create content that aligns with ZEISS brand guidelines

Professional in Microsoft Office 365, standard project management tools (e.g., Kanban boards, Jira), and design software (e.g., Adobe Creative Cloud)

Excellent organizational skills, strong decision-making abilities, hands-on mentality, basic stakeholder management capabilities, and a collaborative team spirit; fluency in Business English and German, both written and spoken; willingness to travel up to 20%

Become part of our team and set new standards in industrial measurement technology! JOBV1_EN