(Senior) Performance Marketing Specialist (Kopie) (m/f/d)

Strategic co-design, hands-on control and scaling of our paid social and paid-search activities on Meta, Google Ads and LinkedIn as well as TikTok – focusing on lead generation and performance along complex funnels. Continuous optimization of campaigns, audiences, bidding, creatives and funnel approaches based on relevant performance and business KPIs. Development and implementation of a structured testing agenda to identify new optimization and scaling potentials across channels, creatives and landing pages. Individually responsible control of six-digit monthly paid media budgets including budget mapping, forecasting and efficient allocation between channels. Analysis and reporting of relevant KPIs as well as deriving concrete recommendations and best practices from performance data and learnings. Ensuring reliable tracking with GA4, Google Tag Manager, Pixel & Events as well as further development of our measurement and attribution approaches. Team-wide cooperation as well as technical support and mentoring of junior colleagues.

At least 4 years of hands-on experience in performance marketing focusing on paid social and paid search as well as experience in strategic campaign planning and budget responsibility. Found experience in managing and scaling campaigns on Google Ads, Meta and LinkedIn; TikTok Ads is a plus. Experience in the independent control and scaling of larger paid media budgets with a clear focus on performance and ROI. Deep understanding of audience strategies, funnel logics and conversion optimization as well as a safe handling of performance KPIs such as CPL/CPA, CVR and ROI/ROAS. Found knowledge in GA4, Google Tag Manager as well as tracking, measurement and attribution concepts. Strong analytical thinking and experience with structured testing as well as deriving concrete optimization measures from performance and creative data. Independent, structured operation and strong communication capability. Very good knowledge of German and English (C1+).

30 days holiday & additional free days for special occasions: whether annual sound, wedding, moving or your birthday: We give you time, including free days on Christmas Eve and New Year's Eve as well as half a day on your birthday and carnival service

Occupational pension: We think of tomorrow: with a strong additional care for your future

Corporate Benefits Program: Exclusive discounts for employees at numerous partner companies: from technology to leisure

A modern working environment in the heart of Frankfurt am Main Sliding time with leisure compensation: Structure meets flexibility: Within our core work times you benefit from a sliding time model with the possibility to compensate for overtime through leisure time

Employee events & team culture: Whether summer festival, Christmas celebration or inspiring skill-sharing sessions: we celebrate success together

Mobile work in the 3-2-model: Flexible work: Three days in the office, two days remote – for a balanced work-life balance

Smart AI solutions in everyday office: Our modern AI solutions support you in everyday work: for faster processes and more space for the essential

Sports and fitness offers: Various sports options: for active compensation to everyday work

Discounted Germany Ticket: Sustainable and cost-effective on the go with the subsidised Germany Ticket