City Manager (m/w/d) / Head of City Marketing (m/w/d)

The Hanseatic city of Uelzen is located in the heart of the Lüneburg Heide in the Hamburg metropolitan region and counts around 34,000 inhabitants. Known by the colourful Hundertwasser Station, a diverse range of cultures is the environment for quality of life, identification and innovation. Hanseatic city Uelzen's own business Culture, Tourism, City Marketing (KTS) bundles urban activities in the field of culture, city development, event management and tourism. In addition, the KTS is responsible for the care and marketing of urban real estate such as the Old Town Hall and the Theater an der Ilmenau as a guesthouse.

Head of City Marketing Professional organization and control of the area City Marketing with up to two employees Development of concepts for strengthening the city halls and city-relevant measures, in particular in connection with the Masterplan Downtown Implementation of communication, advertising and marketing measures in close coordination with the management Budget responsibility for city marketing

Development and implementation of measures to stimulate and increase the attractiveness of the city centre Initiation and co-organization of event formats (e.g. Hansefest, Christmas magic) as well as takeover of the event management at selected events Project responsibility in the context of urban funding programmes Network care with trade, gastronomy, property owners, associations and other actors Empty management with the development of new user ideas Further development and continuation of the successful city voucher of Hansestadt Uelzen as an effective instrument for local purchasing power retention.

Communication (town marketing-specific) Creation and editing of texts for city marketing (e.g. advertising materials, print and online formats) Care of social media channels in the area of city marketing in close coordination with the team Development of digital building blocks for citizen speech in the context of city marketing

Participation in the fields of culture and tourism Support in implementing joint projects, events and campaigns Contribution to the comprehensive development of the city brand in all three areas of responsibility.

You have a completed bachelor's degree in city marketing, tourism, leisure or cultural management, urban development, communication or comparable are ready to attend events in the evening hours and weekends have computer knowledge with MS Office application can quickly, safely and correctly apply expertise possess skill in social handling are physical (possibly heavy objects carry or lift) and psychological (flexibility at working time can be stressed

We offer: flexible working hours and family-friendly solutions. The family service office of Hansestadt Uelzen helps to arrange family and profession. the possibility of mobile work Opportunities for further education (internal & external) 30 days of annual leave and two additional days on 24.12. and 31.12. Additional operational care and annual special payment short decisions, independent work company offers for health promotion (e.g. company fitness program Hansefit) Service wheel leasing Workplace in a central location and easily accessible, diverse shopping opportunities in the immediate vicinity JOBV1_EN