Senior CRM Marketing Manager – Repeat (m/f/d)

You are passionate about working agile and want to make different every day? Then you are right with us! We are auxmoney – a leading digital platform for private loans in Europe and convinced that better credit is possible for more people.

As a company, we combine the startup mentality with the security of a successful Grown-Up. Together we work at our locations in Düsseldorf, Budapest and Dublin.

Thanks to flat hierarchies and diverse design and development possibilities, you will be able to deliver excellent results and work with exciting projects. You can simplify processes and products and make auxmoney active as a company. Whether intern or manager: All of us make a valuable contribution.

Visit us also on our social media channels to gain a better impression of us.

At auxmoney's Customer Lifecycle Marketing, everything is about our existing customers and about making them the right offer at the right time. Our five-member team runs a highly developed CRM setup that reaches hundreds of thousands of customers personalized daily via email, SMS, push notifications and direct mail.

What we now lack is an analytically strong personality that understands complex relationships, drives topics independently and acts as a professional Sparring partner in the team. If you like to work with data, logics and campaigns and at the same time understand what influence your work has on customers and business success, you are right with us, whether your current title is “Senior” or not.

This is what awaits you:

Professional austerity and quality assurance: You develop campaign logics, target group segmentation and automation lines together with the team and ensure that complex setups also work reliably. Own responsibility for complex topics: You take questions without a pre-made solution, structure these independent, co-ordinarily relevant stakeholders and successfully implement them. Analytics and data-based optimization: You are analysing campaigns KPIs, identifying optimization potentials in parallel and complex segmentation logics (e.g. AND/OR links, segmentation cascades and data inconsistencies) and keeping key indicators such as repentance, recurrence, conversion and unsubscribes in mind. Campaign development and testing: You develop new triggers, target group approaches and test concepts and are constantly working on the further development of our CRM campaigns and automation lines. Cooperation across team boundaries: You work closely with colleagues from BI, Product, Risk and Pricing and ensure that ideas become successful solutions. Great flexibility: Our team meets Wednesdays and Thursdays in the Düsseldorf office. On all other days we work nationwide from home office.

Analytical strength: You think in contexts, recognize mistakes in complex logics and have the pleasure of penetrating and solving challenges to the bottom. Experience with segmentation and campaign logics: You have several years of extensive experience in the independent conception and the establishment of complex target groups, automations and filter structures - not only their evaluation - and understand the logic behind data-driven CRM marketing. Experience in data-driven marketing: You bring at least four years of experience in an analytically shaped marketing role, for example in CRM, Marketing Automation, Marketing Operations or CRM Analytics. Own responsibility and implementation strength: You drive topics forward independently, integrate the right stakeholders and deliver results. Passion for CRM: You are equally passionate about data, logics and the question of which messages customers really reach. Communication strength: You have very good German (C2) and English (at least C1) in word and writing.

Flexibility for your lifestyle: Enjoy family-friendly working hours and a generous home office control so that you can stay agile and flexible in every situation of life. Ergonomic work: For your days in the office we offer ergonomic jobs that provide you with a comfortable and healthy working environment. Responsible work: Through short decision-making, we enable you to work independently and actively contribute your ideas – with us you have room to take responsibility. Growing with us: Expand your potential with numerous design and development opportunities and an annual development budget to achieve your professional and personal goals. Common fun: The team spirit is not too short for us – we regularly offer events and parties where fun is not too short. Mobility by choice: Whether you are a train ticket or a car park – we will help you choose your preferred mobility. Stay active: keep fit with a discounted membership at Fitness First or Urban Sports Club or use our gym right in the house to stay active after work and strengthen your work-life balance. Ensure the future: Think about your future – we offer you grants for occupational retirement, so that you plan with us in the long term. Individual offers: We take into account your personal life situation – whether you are a parent or like to travel, we offer customized offers that match your life.

Your perspective: With us you take a central role in an already established CRM setup with a high range and a large design playroom. You are working on complex questions, bringing your own ideas and have a direct impact on customer experience, sales development and the further development of our CRM marketing.

Equal opportunities and diversity are particularly important for us as an employer. We are therefore looking forward to applications from mothers, fathers, people with disabilities and people from the LGBTQIA+ community. Please let us know if we are to use a gender-neutral pronoun, you need access to our office, or we should plan more time for the application process. .