Shopper Marketing Practicum (m/f/d)

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately 63 billion dollars in revenue in 2016, driven by a combined food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than 1 billion dollars each in estimated annual retail sales. Our teams in Europe and Sub-Saharan Africa span 11 time zones and more than 65 countries. For more information visit www.pepsico.com

To strengthen our team we are looking for a dedicated team from August 2026 for the period of at least 6 months

Praktikanten (m/w/d)

At PepsiCo Northern Europe we are more than iconic brands - we are a team of over 2,000 dedicated employees in 11 countries who work together to deliver delicious products that enjoy thousands of consumers every day.

For over 70 years we have been active in the region and produce and distribute tasty drinks and food. Our portfolio of snacks & refreshment drinks includes world-renowned brands such as Pepsi, Lay's & Doritos and popular local and regional brands such as Schwip Schwap. We are committed to quality, innovation, sustainability and social responsibility. If you want to advance your career with meaning and purpose, we would be happy to hear from you.

About the team

Our shopper marketing team develops and implements effective activations and campaigns for leading brands in German trade. We work closely with marketing, sales, category management, Perfect Store and external agencies and bring shopper insights into strong promotions, POS solutions and omnichannel activations.

Your tasks:

· Support in the development and implementation of Shopper Marketing Activations (Promotion, POS, Displays)

· Working with the creation of presentations for internal stakeholders and trading partners

· Cooperation with Sales, Marketing and External Agencies as part of Operational Campaign Management (lettings, timings, votes)

· Analysis of shopper and market data and derivation of first learnings

· Creation and maintenance of overviews, timelines and budget tracking

Your profile:

· Continuous study of BWL, marketing, economics or a comparable degree programme

· Ideally first practical experience in marketing or shopper marketing

· Interest in FMCG, Trade and Shopper/Trade Marketing

· Very good analytical and organizational skills

· Secure handling of MS Office (in particular PowerPoint & Excel)

· Structured, reliable operation and hands-on mentality

· Very good knowledge of English and German

What do we offer you?

· Responsive tasks in an international environment

· Working with exciting projects for global brands.

· Possibility to introduce your own ideas and take responsibility.

· Monthly grant

Prerequisite: Valid enrollment during the entire activity or Gap Year between Bachelor and Master.

We are happy to offer you the opportunity to become part of a successful and dynamic team that moves something. Are you ready for this challenge? Then we look forward to your meaningful application. .