Praktikum Marketing / CRM / Customer Loyalty Strategy (m/f/d)

OTTO is one of the most successful e-commerce companies in Europe. With more than 18 million articles and more than 34,000 brands, otto.de is now one of the leading German online shopping platforms. As a marketplace, we are constantly opening up for other brands and partners and thus continue to grow. Relax? Not our thing! Not yours either? Then come to board and shape the future of e-commerce with us.

Diversity belongs to us, like the Elbe to Hamburg: We stand for openness, respect and tolerance, without If and But. Let's put the sails together – regardless of where you come from, who you love or what you believe in. Because you're unique and that's what we're looking for.

With us you can bring ideas and advance projects, engage in networks for your heart topic and actively shape our corporate culture. Trying things, thinking new, being innovative, growing beyond themselves – this is our mindset. Let's reach something big together. Whether you work on campus or at home. We are an open, professional and very collegial team that is working with a lot of fun on future-relevant topics related to marketing, CRM and customer loyalty. What distinguishes us is a very open and direct communication – we say clearly what we think, listen to each other and work together in a solution-oriented manner. At the same time, we attach great importance to efficiency and mutual support. New ideas, questions and perspectives are explicitly welcome – because we are convinced: The best results are created where professionalism, openness and team spirit come together. Many speak of “Homeoffice” – we of “hybrid or mobile work”: You can work remotely up to 50% of your monthly working hours. Our teams, together with their leadership, decide how to balance out local time and mobile work.

As part of the strategy and further development of OTTO UP, you support strategic questions about Customer Loyalty and CRM. You will start presentations and decision templates (including PowerPoint) for internal coordination with stakeholders. You carry out continuous competition and market research with the support of AI tools. You guide insights and recommendations on the further development of customer loyalty and retention measures. Start reporting and analysis from dashboards using Microsoft Excel. You analyze marketing, customer and performance data and use it as a basis for decision-making for strategy and operational measures. You're not sure if the internship suits you? – Then please contact Merle Petersen-Quarshie (merlesophie.petersen-quarshie@otto.de) from the team.

Must-have: You are a registered student in the field of economics, business informatics, marketing, communication, strategy, data analytics or in a comparable course of study or are in your Gap Year between Bachelor and Master. You already have experience in creating professional presentations with PowerPoint, as well as a good feel for storylines and visualization. You have very good analytical skills and enjoy working with data and safe handling with Excel. You have a very good communication capability. Of course, you use AI tools for tasks and processes in your field. You can now support us for at least 5-6 months. Your language level: German C1 (skilled language use) and English B1 ( advanced language use) Nice-to-have: You are interested in marketing and CRM topics, ideally focusing on customer loyalty, customer retention programs and retention. You have a structured, independent and reliable way of working. You have a quick understanding and you want to incorporate yourself into new topics. You can also be available for longer than 6 months? We have the opportunity to complete the internship for 9 months, as required and in consultation with the team. Please contact us!

Professional & personal development Further training courses such as OTTO Academy, Digital Learning Platforms (including Master Plan), Mentoring, Hospitations, Open Feedback Culture, Vocational Orientation Formats, Collaboration in Final Works, Fixed Personnel and Direct Persons in HR Culture and cooperation Students@OTTO Community & Networks, Coworking & Social Spaces, Leadership at eye level, flat hierarchies, independent & independent work, regular employee surveys, Leading Principles, free hot drinks and diverse – also vegan – food offer Remuneration & supplementary benefits Attractive remuneration (1300 € - 2266€), 15% personal discount (on OTTO articles as well as numerous Benefits & employee offers (e.g. events, travels), 30 holiday days p. a., basic technical equipment Students@OTTO Onboarding One-week onboarding program for students consisting of: Welcome Session, Pulse Lectures, Get-Together & Board Stalk Work-life balance Hybrid working model with up to 50% remote work per month, flexible working hours (running time), 37.5h week Health and well-being Mindfulness and stress management courses, occupational health & psychosocial advice Mobility Germany ticket, free parking, e-store columns, StadtRAD stations & many Benefits more! You still have open questions? Then please contact us by e-mail to registruiting@otto.de. We'll write you back as soon as possible. Here you can find further tips about your online application. .