Thesis (Bachelor/Master) Market & Customer Analysis for App (m/f/d)

You want to find out in your final work whether a digital solution is really needed - and not just theoretically write about it? Then you're right with us.

We have developed a first app approach and want to check with you what target groups and applications this solution can offer real added value. Do you not program yourself, but create a sound basis of decision: does the app have potential, which comparable solutions are already available and which next steps are useful?

You are working on a real practical project with direct business reference and you can help shape research, methodology and focal points for your studies and the requirements of your university.

Your tasks:

Analysis for which target groups and applications our app could be useful Research of comparable solutions, competitors and relevant market trends Assessment of market potential based on clear criteria Investigation of possible customer needs (e.g. by selected interviews) deriving a sound basis of decision for the next steps Preparation of your results in a practical final work and presentation

Continuous studies in the field of BWL, business informatics, economic engineering or comparable Interest in digital products, customer needs and new applications Joy in researching, comparing and deriving clear recommendations First contact points with market analysis, customer surveys or product management are helpful, but no need Self-employed and structured work Motivation to implement a project with real added value

Practical final topic with real business reference instead of pure theory A real digital product that you actively evaluate Clear frame with free space for own ideas, research approaches and methodological design Personal care throughout your complete work including Support for presentation and preparation Flexible coordination of research, scope and methodology with you and your university Flexible working hours and runtime of 6-12 months - according to the requirements of your university Modern IT equipment (e.g. laptop, headset) for your work Health budget per year - also for students, for example for glasses, dental care or medicines 50 € monthly food budget and free drinks Open Du Culture and Short Ways of Decision Regular team events and corporate events (e.g. Oktoberfest, Health Day)