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Lidl Dienstleistung GmbH & Co. KG | Germany | Bad Wimpfen bei Heilbronn | Permanent position | Full time | Published since: 14.04.2025 on stepstone.de

HR-Manager Performance Marketing - Karrierewebsite (m/w/d)

Branch: Trading Branch: Trading


For our #teamlidl we are always looking for new colleagues at Bad Wimpfen, Neckarsulm and the 39 regional companies. A strong personal brand is the foundation for successful external and internal recruiting and personal marketing to inspire both applicants and colleagues in the long term for the #teamlidl. For this we take the trends and burn for the latest HR topics. JOBV1_EN

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For our #teamlidl we are always looking for new colleagues at Bad Wimpfen, Neckarsulm and the 39 regional companies. A strong personal brand is the foundation for successful external and internal recruiting and personal marketing to inspire both applicants and colleagues in the long term for the #teamlidl. For this we take the trends and burn for the latest HR topics.

As HR Performance Manager, you are responsible for monitoring, controlling and optimising marketing and recruiting campaigns and take on the strategic and operational responsibility for our career side taking into account a 360° personal marketing user journey.

... that means:

Further development of in-house software for automated HR performance marketing and rollout planning for the internationalisation of this Development and development of technical, international developments of our career website including national requirements (e.g. Job Search, Job Alert, Social Wall, etc.) Conception and implementation of campaign-bound landing pages and microsites as well as implementation and control of SEO measures Creation of Campaign Reportings as well as Key Figure Reports based on popular marketing KPIs Cooperation and control of external agencies and internal interdisciplinary project work

Multiannual professional experience in digital personal marketing, recruiting or employer branding, optimally in an agency Funded knowledge in online and performance marketing Experience in content planning and conversion, conversion and user journey optimization as well as further development of career sites Very good knowledge of the current Business and Advertising Manager (Meta, LinkedIn, Snapchat, TikTok, Google Ads, Google Display 360, etc.) Completed studies like to focus on staff, as an alternative training with corresponding training

Attractive over-tariff salary Unlimited employment contract and 6 weeks holiday/year Intensive integration with a personal sponsor Individual support with diverse perspectives and possibilities for development Modern work environment with many possibilities for flexible work on site and at home – top services and in-house gym included Other advantages, such as a discounted German ticket, a variety of discounts on corporate benefits and attractive employee actions (e.g. prizes) A great team, communication at eye level and lots of space for personal development

We value your entry with us! With attractive benefits and a corporate culture that focuses on confidence, diversity and a transparent pay system regardless of gender.

Sounds good? Then get involved now and become part of #teamlidl! How you doing? Simply click on “Apply Now”. We don't need a letter from you, but your wages and your desired entry date.

Your contact in Recruiting: Coralie Hoffmann

JOBV1_EN

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Location

ava Lidl Dienstleistung GmbH & Co. KG
Bad Wimpfen bei Heilbronn
Germany

The text of this ad was translated from German into English using an automatic translation system and may contain semantic and lexical errors. Therefore, it should be used for introductory purposes only. For more detailed information, see the original text of the ad at the link below.

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