(Senior) Brand Manager (m/f/d)

Strategic responsibility for the development, development and positioning of our Hardenberg Distillery brand world with a focus on whiskey in the national and international market environment derivation, planning and control of comprehensive marketing concepts and ensuring consistent brand management Independent planning and control of product launches and further development of the existing portfolio using all relevant marketing instruments Conduct and interpret complex market, competitive and trend analyses as well as deriving strategic recommendations for action for management Provide and justify marketing strategies and measures before internal bodies Presentation of the brand internally and externally as well as the establishment and maintenance of relevant stakeholders’ relationships Responsibility for the success of all marketing measures including KPI definition, monitoring and optimization Planning, monitoring and taxing the brand and project budget Management and control of external partners such as agencies, market research institutes and service providers Implementation of internal trainings and workshops to strengthen brand understanding in the company Close cooperation with marketing management as well as cross-functional coordination with sales, product development and other interface areas

Successfully completed studies in marketing, business or comparable qualifications Multiannual professional experience in brand management or product management, ideally in a dynamic brand or FMCG environment Designed strategic and conceptual skills and a deep understanding of brand management An existing professional network in relevant industries or marketing/agency fields is desirable Sovereign appearance and pronounced communication and presentation strength combined with the ability to represent the brand both internally and externally convincingly High self-initiative, sense of responsibility and the ability to independently control complex projects Creative, structured and result-oriented working methods Strengthening, Enforcement and Enthusiasm Very good knowledge in MS Office, especially PowerPoint and Excel German and English knowledge in word and writing

Design space and strategic responsibility in a growing brand portfolio A modern, dynamic working environment with short decision-making and high self-responsibility Individual training and development opportunities, e.g. training, workshops or external seminars Flexible working hours and the possibility of mobile work 30 days holiday for a balanced work-life balance Compensation by collective agreement with a performance-related component, as well as special payments (Christmas and holiday allowance) Occupational pensions and other social benefits JobRad-Leasing on sustainable and healthy mobility Takeover of mobility costs, optionally Germany ticket or travel costs grant for the work route A motivated, interdisciplinary team that focuses on cooperation and open communication Employee discounts, corporate benefits and other benefits A secure workplace in an established company with a long-term perspective