Bristol Myers Squibb | Germany | München | Permanent position | Full time | Published since: 29.04.2025 on stepstone.de
Senior Brand Manager, Cell Therapy (m/w/d)
Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, followed high-achieving teams rich in diversity. Take your career farther than you thought possible. JOBV1_EN
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Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, followed high-achieving teams rich in diversity. Take your career farther than you thought possible. Under the direction of the Director, Cell Therapy Lead, the Senior Brand Manager, Cell Therapy (m/f/d) is responsible for the development, implementation, and execution of marketing programs in Cell Therapy. You will be responsible for driving the development, implementation, and execution of commercial programs and leading the development of brand plans, respective product strategies, and tactical implementation plans for in label and new pipeline brands. In addition, you build and maintain close relationships with opinion leaders, external vendors, and internal stakeholders.
Key responsibilities include, but are not limited to:
Expansion of the Leadership position in the Cell Therapy/Lymphoma market Lead the Cell Therapy marketing strategy and act in strong cooperation with your relevant counterparts from Medical, Sales and supporting functions Inspire the Sales Force to achieve the maximum potential within the cell therapy/lymphoma market Responsible for local strategic disease planning and brand development Responsible for brand performance tracking & results within the disease area Management of disease marketing investment
Establish strong external and internal partnerships Continue the trusted relationship to external customers and KOLs Implement a creative network by strong partnership with internal stakeholders and external vendors Cooperate close with our global indication team and established Germany as trustworthy partner
Qualifications / experience Natural science and Business Administration degree Experience in the field of Cell Therapy/Oncology/Specialty care is an advantage Successful experience in a marketing-position of the pharmaceutical market Sales and field experience as product specialist is an advantage. Proven track record in successful digital and strategic marketing campaigns Able to translate strong analytical skills into a targeted strategy Excellent German and English written and oral communication skills Experience in dealing with modern digital communication tools like teams and other software tools Broad experience in facilitating face to face or virtual meetings
Competencies A passionate, curious, creative and boldly forward looking personality Strong strategic thinking coupled with the ability to translate this into successful projects Highly motivated and structed personality with a strong winning mentality Leader and team player, who can motivate the team even in critical phases Reliable and resilient
Uniquely Interesting Work, Life-changing Careers With a single vision as inspiring as “Transforming patients' lives through science ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues. JOBV1_EN
Company location
Location
![]() | Bristol Myers Squibb | |
München | ||
Germany |
The text of this ad was translated from German into English using an automatic translation system and may contain semantic and lexical errors. Therefore, it should be used for introductory purposes only. For more detailed information, see the original text of the ad at the link below.
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