Community Relations Manager (m/f/d)

As a community relations manager, you connect brand, content creators, influencers and the craftsmen community. Their goal: build strong relationships, maintain and strengthen Würth's brand loyalty through authentic communication. To do this, you develop creative concepts, coordinating content and initiate collaborations that inspire and connect our community. You develop creative online and offline concepts for building and maintaining an active craftsman community and organize and moderate community events and meet-ups. Extraction and support of craft influencers on platforms such as YouTube, Instagram and TikTok is part of your responsibility. Together with marketing and product management, you plan and implement influencer campaigns. You observe moods, feedback and discussions in the community and derive appropriate measures. Analysis and reporting of key figures on community activities and campaigns make the success of your work measurable. Content ideas are created in close cooperation with influencers and community members. Reputation risks in online communities recognize you early and manage them together with PR and corporate communication.

Multiannual experience in influencer marketing or community management for online communities, ideally in the B2B environment. Passion for crafts and understanding for the target group. Media competency at a high level: you know when, where and how content works and move confidently on all social networks. You bring extraordinary communication skills and impeccable spelling. You have a high empathy capability and can look at different situations from different angles. You have a good feeling of communicating in different online and offline communities. Readiness for events and community meetings. Negotiating German and English skills, other languages are advantageous.

For your perfect entry you will be worked in a structured manner. At the ''HELLO PEOPLE'' event, you will learn a lot about Würth in general, after which you will continue with the individual involvement in your team and department. In addition to an attractive, performance-oriented remuneration, you can expect 30 days of vacation, extensive additional services such as holiday and Christmas money, a contribution to the company's retirement and numerous employee discounts. With flexible working time models as well as up to two mobile office days after incorporation, you can enjoy the balance between professional and private life. We support you in achieving your professional goals and offer you regular training through our own AKADEMIE WÜRTH. Stay active and healthy with numerous courses of our health management, many operating sports groups such as football, volleyball, squash, badminton, e-sports, e-bike leasing and the use of more than 10,000 sports and wellness facilities with the EGYM Wellpass. Enjoy fresh, regional dishes in a relaxed atmosphere every day in our excellent restaurant - your lunch is 50% off the employer. In addition, you can use our hot drinks for free. Celebrate the community with your team regularly at events such as department excursions, corporate events and Christmas and anniversary celebrations. Our culture is characterized by trust, respect, fairness and self-responsibility. Go with us new ways and show your own initiative. These are the best conditions to introduce your ideas. .