Head of Marketing / Product Management Construction Industry (m/w/d)

Our client is an internationally leading manufacturer of high-quality products in the construction sector. With several European production sites and a strong brand portfolio, the company has been synonymous with quality, technical innovation and sustainable material solutions for decades. Right here you come into play.

In the course of a strategic realignment, we are looking for you as Head of Marketing / Product Management (m/w/d) - a key role with great design playroom and direct impact on the company's future market position. In this role you design not only the framework, but also the content: you develop a modern, powerful marketing organization within the company, define the strategic orientation of the product portfolio and bring brand, market and product into line.

Your claim: Marketing should be more in the company than communication - it should become a real value driver with strategy. That's exactly what you can do here. Together with your team, you lay the foundations, structures and processes to enable the next step in growth.

HAPEKO is the first address for professionals and managers in Germany. The focus of the activity is the creation of links between specialists and executives with a professional desire for change and suitable companies. HAPEKO (www.HAPEKO.de) is represented throughout Germany with more than 20 locations. Professional and disciplinary leadership of around 13 employees in marketing and customer service Definition and implementation of a clear brand strategy for sustainable differentiation from competition Development of pricing and go-to-market strategies and responsibility for positioning and profitability of products Analysis of market, competitive and customer needs and derivation and implementation of appropriate measures Construction, control and further development of the product portfolio over the entire life cycle - from idea discovery to market implementation Close cooperation with production, sales and factory management - You bring the areas together and think marketing strategically

Complete study with commercial or technical focus (e.g. BWL, Architecture, Marketing) At least 8 years of professional experience in the fields of product management, sales and project business, desirable in the construction industry / architecture Experience in the leadership and development of employees (min. 5 persons) Understanding technical products and certification topics Detectable successes in building pricing and go-to-market strategies, product positioning and product portfolio management Entrepreneurial thinking, analytical understanding and the ability to control profit influences English negotiation-proof, SAP knowledge of advantage

Attractive compensation package of the metal industry Very large design space in an international environment Clear mandate to build a modern marketing and product management structure Short decision paths and flat hierarchies Powerful teams with international exchange Occupational retirement, health management and corporate fitness (Hansefit) Canteen and discounted meals on site Corporate Benefits Program and Training Opportunities