ZEISS | Germany | 07xxx Jena | Permanent position | Full time | Published since: 25.12.2025 on stepstone.de
Senior Marketing Expert Automotive (f/m/x)
Trust something new, grow beyond itself and redefine the boundaries of the feasible. That is exactly what our employees can and should live daily. To make a sign with our innovations and to enable great. Because there are a lot of fascinating people behind every successful company. In an open and modern environment with numerous development and further training opportunities, ZEISS employees work in a culture characterised by expert knowledge and team spirit. All this is supported by the special ownership structure and the long-term goal of the Carl-Zeiss Foundation: to advance science and society together. Today dare. Inspire tomorrow. Diversity is part of ZEISS. We look forward to your application regardless of gender, nationality, ethnic and social origin, religion, world view, disability, age as well as sexual orientation and identity. Apply in less than 10 minutes. .
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Your tasks • Your profile • What we offer
ZEISS Microoptics is a pioneer in the integration of advanced optical technologies into automotive glass and transforms windshields into multifunctional interfaces. Our expertise in holographic technology enables the development of transparent displays, cameras and sensors directly in the glass that improve the driving experience through intuitive and seamless functionality. By embedding these innovative solutions, we redefine the interaction between drivers and their vehicles and make them smarter and more networked.
Your job
Are you ready to advance innovation in the automotive industry? As a marketing specialist, you are at the forefront of designing and implementing our communication strategy. While your focus is on implementation, your findings and your strategic thinking can influence the general marketing orientation. Your duties include:
Head of the organization of trade fairs, sales events and customer contacts that inspire and connect
Development of innovative marketing initiatives that seamlessly integrate into our superior strategy
Design, refinement and implementation of innovative online marketing and social media plans
Strategic management of our social media presence, especially on LinkedIn, through content creation, community integration and analysis of performance
Development of convincing, technically oriented content for different channels to ensure uniform brand presence
Supporting external agencies and service providers while effectively managing budgets.
Bachelor degree in Communication, Marketing, Media Sciences or a Related Area
Multiannual experience in the field of marketing, communication or PR with a focus on the automotive industry (forced required)
Detectional successes in the development and implementation of communication strategies
Self-employed, structured and earnings-oriented working methods, great interest in future technologies
Excellent oral and written communication skills in English and German for stakeholder management and readiness to national and international travel
Take the opportunity not only to implement the strategy that drives our success in the automotive industry, but also to shape it. .
Location
 | ZEISS | |
| 07745 Jena | ||
| Germany |
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